No other type of peer-to-peer fundraising is growing as fast as Facebook fundraising; driven specifically by Facebook Challenges. However, costs are rising, organizations need to spend more time and money to continue to achieve high return on investment and effort on their Challenge events, and potential supporters and donors have less money to give to the causes they care about.
Now, more than ever, we need to streamline and optimize the Facebook Challenge model to ensure it delivers long-term success for nonprofits around the world. At GivePanel, we are committed to helping our charity customers meet supporters where they already are on social media, increase the return on investment and effort for social fundraising campaigns, and drive innovation and better experiences for supporters.
Enter, our newest feature: Registration Forms with 1-Click Fundraiser Activation.
First, let’s hit you with some headlines
- 70%+ conversion rate from Registrations to Fundraisers
- Reduction in Cost-per-Active Fundraiser (CPAF) leading to better return on investment and effort for your campaigns
- Get 100% of your supporter’s contact data as all registration data is matched directly with Facebook fundraisers
- Deliver an improved experience for your supporters
In short, the simplified registration and fundraiser activation form for your Facebook Challenge supporters enables nonprofits around the world to convert more registrations to fundraisers, capture more data, better segment your data for more effective stewardship, reduce costs and save time.
More Facebook fundraisers – less hassle.
20%+ increase in Facebook fundraisers created
Using the new Registration Forms with 1-Click Fundraiser Activation, Facebook Challenge participants can create their Facebook fundraiser instantly, with just one click.
Charity customers who have been using GivePanel’s Registration Forms with 1-Click Fundraiser Activation have seen an average increase of 20% in the number of Facebook fundraisers created, with an impressive 70-80% fundraiser creation overall. This is a 40% increase against the existing GivePanel benchmarks, meaning more Active Fundraisers and ultimately more dollars raised for your cause.
Get 100% of fundraiser contact data
We know that two things Fundraising Teams want more of is data and time. The Registration Forms with 1-Click Fundraiser Activation give you 100% (and we mean 100%) of your supporter’s contact data as all registration data is matched directly with Facebook fundraisers. No spreadsheets, no VLOOKUPs, no headaches. Save time and hassle, and build better and richer data for your CRM.
Lower Cost-per-Active Fundraiser
Increasing the conversion rate of registrations to fundraisers will bring down the overall Cost-per-Active Fundraiser for your Facebook Challenges. For example, if the conversion rate can be increased by 20% this is a direct reduction in Cost-per-Active Fundraiser of 20%, meaning your Ad spend budget will go further helping you scale your campaign.
Improved ROI for your Facebook Challenge
Thanks to our new 100% matching rate, you can save costs by only sending fundraising packs and incentives to participants who are matched to a fundraising page. No longer must you send a pack out to everyone who registers, however by still capturing registration data you can target those potential supporters at a later date. This could save thousands of dollars in Challenge costs for your charity!
A trusted and tested method
We know how important it is for organizations to have a trusted partner for their Facebook fundraising. A safe pair of hands.
Over the last 2-3 months we have A/B tested, rebuilt, tested, and rebuilt again, in partnership with 20 nonprofit organizations globally, to deliver truly optimized Registration Forms with 1-Click Fundraiser Activation. So you can be sure that you will see results with GivePanel.
Get started today
If you are already a GivePanel customer, great news! This feature is available to you as part of your existing GivePanel license, at no additional cost. Just get in touch with your Customer Success Manager or email us at [email protected] to get the feature switched on in your account.