Copyright © 2020 Nick Burne Consulting Ltd trading as GivePanel. All rights reserved
About the Mental Health Foundation – since 1949, the Mental Health Foundation has been the UK’s leading charity for everyone’s mental health.
Anyone who supports your cause with a donation or fundraises for you, through Facebook, is a star!
But some stars shine more brightly than others.
There is a somewhat hidden type of fundraising with Facebook Giving Tools that not many nonprofits are taking advantage of… until now.
We like to say that there are two different types of donors: those who donate directly to the nonprofit via the Donate button (we call these “direct” donors) and those who sponsor a friend via a fundraiser (we call these “sponsor” donors).
We have a whole bunch of blogs on how to recruit more fundraisers as well as best practices for thanking them. What we haven’t shared yet, up until now, is how you can raise more valuable income from the wonderful Facebook fundraisers
Facebook announced that since their Giving Tools launched in 2015, $2 billion has been raised for good causes around the world.
Harry is our rockstar sales and marketing manager.
Here he shares his recent experience of running a Facebook Fundraiser.
Carla Ankiah is Head of Fundraising, Partnerships and Supporter Relations at Autism Assistance Dogs Ireland. Here Carla shares the results of testing with video.
We’ve had a VERY busy few months here at GivePanel. Listening to feedback from our Beta partners and working hard on refining and improving the platform.
For many of our GivePanel customers, Birthday fundraisers are generating over 90% of their income from Facebook.
So an obvious question to ask from the get-go is:
“How do I get more people to set up a Birthday Fundraiser for us?”
Sands is the stillbirth and neonatal death charity. They operate throughout the UK and support anyone who has been affected by
the death of a baby, working to improve the care bereaved parents receive.
Carla Ankiah is Head of Fundraising, Partnerships and Supporter Relations at Autism Assistance Dogs Ireland. At Autism Assistance Dogs Ireland, we switched on our Facebook Giving Tools back in March 2018.
Facebook’s Giving Tools have raised $1 billion for good causes around the world! One of the most popular ways to fundraise on Facebook is by donating your birthday.
You’d be forgiven for thinking that because you have a Donate button on your Facebook Page, this means that you also have Facebook’s Giving Tools. This isn’t the case.