Experience tells us that if you can reach fundraisers earlier in their fundraising journey to engage them, they will raise more. But with Facebook Giving Tools you don’t get notified when someone starts a fundraiser for your nonprofit.
Facebook’s Giving Tools have raised $1 billion for good causes around the world! One of the most popular ways to fundraise on Facebook is by donating your birthday.
You’d be forgiven for thinking that because you have a Donate button on your Facebook Page, this means that you also have Facebook’s Giving Tools. This isn’t the case.
In 2013, Facebook launched Facebook Donate and then Fundraisers in 2017 in the US (in beta) and then to 15 other countries across Europe.
We’re thankful for Facebook’s fundraising tools, but know it can be an effort to thank your Facebook fundraisers individually – especially when there are hundreds or thousands of them!
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