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Versus Arthritis Raised Over £135,000 With A £1,900 Media Spend

Cause:
Health and Medical
Location:
United Kingdom
Solutions used:
Facebook Challenges
Data Management
The Facebook Challenge was a first of its kind for Versus Arthritis and in their own words, “they entered into it blind!”

Like most nonprofits, they were trying to think of different ways to raise funds when Covid19 lockdown struck.

The challenge Versus Arthritis faced was how to get Fundraisers to register for their Facebook Challenge and then track their registration all the way through to their fundraiser on Facebook and thanking them once their page was set up.

This is where GivePanel stepped in.

Set the scene

Who is Versus Arthritis?

Versus Arthritis do everything they can to push back against Arthritis.

Together, they continue to develop breakthrough treatments, campaign relentlessly for arthritis to be seen as a priority and support the 10 million people living with arthritis. Their ambition is to ensure that one day no one will have to live with the pain, fatigue and isolation that arthritis causes.

What people are saying
We were blown away at how easily and quickly people were converted into Facebook fundraisers for our Virtual Event! By using GivePanel it meant our new supporters were uploaded to the dashboard and ready to be thanked at the start of their fundraiser. We anticipated 300 people might register for our virtual event and we were delighted to triple that number to 1,500”.
- Rebekah Payton
The challenge

Walk 10,000 Steps a Day in June

A Facebook Challenge is a virtual event that runs solely on Facebook and leverages the power of social networking through ads, groups and fundraisers. This means: 

  • Lower acquisition costs
  • More fundraisers
  • And a chance to meet supporters where they already are!

Versus Arthritis used GivePanel’s Event Registration form to register people from the Facebook Challenge Group. By processing all of their event participations through GivePanel, Versus Arthritis were able to see when each person set up their fundraising page using our fundraiser matching tool.

Being able to match event registrations with Facebook fundraisers saved the team a huge amount of time managing the data and enabled them to dedicate time to those who were taking part in the month long Challenge.

The VA team preloaded two message templates into GivePanel which were sent to every fundraiser. This included a ‘Welcome and Thank You’ message that was posted on Facebook fundraisers pages at the start and a ‘Thank You and Survey’ message posted towards the end of the event.

This messaging strategy contributed to £157 average raised per Fundraiser – 15% above the UK average.

The GivePanel difference

Meeting supporters where they are

With‭ ‬GivePanel‭ ‬you can run virtual events and challenges entirely on Facebook and manage all your data with ease‭. ‬Our Facebook Group event registration forms sync with Facebook transaction data so that you have all your data in one place‭. ‬Our fundraiser engagement and messages tools mean that you can give Facebook fundraisers the experience they deserve resulting in more contact details collected and funds raised‭.‬

GivePanel‭ ‬gives you the analytics and reports you need to track campaigns and enables you to build custom imports for your CRM‭. ‬All of this saves significant staff time‭, ‬allowing you to focus on what matters‭ ‬‮–‬‭ ‬fundraising‭!‬

The results

The Challenge in numbers

845
Facebook Fundraisers
£157
Average Raised
£135,000+
Total Raised
63%
Registration to Facebook Fundraiser
Final thoughts

A message from the team

“Messaging our supporters was so easy and we loved that an unlimited number of staff could use GivePanel at the same time.

The page locks once someone is in it so staff could move on quickly to the next. Also, it was great to be able to send our fulfillment company the t-shirt order directly via a spreadsheet generated in GivePanel.”

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