You’d be forgiven for thinking that because you have a Donate button on your Facebook Page, this means that you also have Facebook’s Giving Tools. This isn’t the case. The Donate button can link the user off to an external url, such as your donate page on your website, and this functionality existed before the Facebook Giving Tools. So even if you have the Donate button, you still need to apply to start using the Facebook Giving Tools.
This can be confusing, especially if you’re fairly new to your nonprofit.
How can you check if they’re enabled?
The easiest way to check is to see if you can create a fundraiser from your Page.
Can you see a ‘Create Fundraiser’ tab on your nonprofit’s Facebook Page? If yes, then your tools are turned on!
A top tip is to test that it is working properly. Using your personal Facebook profile, start a new post and click on ‘support charity’. You’ll see a drop-down of charities and you can search for your charity too. If your nonprofit is in the drop-drown, it’s set up and enabled.
Another quick way to check is to head here where you’ll be able to see what your current status is. If you’ve been approved, you’ll see three green ticks across the three sections needed for approval. Not got these? Carry on reading and we’ll show you what to do next!
The donate button is changing
At the start of this post we mentioned that you could add an external url to your Donate button. Well, this changing. Currently you can link off from the Donate button to a url of your own choice (usually to your donate button or page on your own website). Shortly – although we don’t have an exact date – Facebook will be removing your ability to link to an external website.
Why is this happening?
Our guess is that it may have been confusing for donors to click on a Donate button in Facebook and then be taken off to another website to complete their donation. Also, every nonprofit has a different donor experience. For some, it may be quick and easy to make a donation whilst with others, it may take several clicks before they can donate. Facebook has built the Giving Tools to offer a consistent experience for their users and to offer a simple, quick way to raise money for causes they love – without leaving the platform.
What can you do next?
If you’re still linking off to an external url in your Donate button, we’d recommend switching to donations through Facebook soon. Of course you need to be signed up to Facebook’s Giving Tools to do this.
How do we sign up to the Giving Tools?
To sign up to Facebook’s Giving Tools, you need to apply here.
Before you can request to receive donations and to have the ability to fundraise, you’ll need to first verify your page and submit it to a community standards review.
Once those have been completed, here’s a handy check list of the things you’ll need for the donations application process:
- A PDF copy of your nonprofit’s bank statement which covers the last three months. (You will be required to do this as part of the application). Uploading a bank statement which is older than three months will cause problems and result in a delay in your application being approved.
- The name and date of birth of your organization’s CEO or executive director.
- Your nonprofit’s tax ID number (EIN or VAT number), which verifies your nonprofit’s exemption status.
It’s worth noting that, as you start the form, you can’t save your progress so make sure that when you go to fill it out you have everything we’ve listed above and that you allocate a good chunk of time to complete the process in one go.
Once you’ve applied it may take up to three weeks to be approved, although most nonprofits report being approved within a week. If you’re setting this up for a specific campaign, make sure that you give yourself plenty of time for the approval process.
Facebook will then send you an email and notify you on Facebook when you’ve been approved.
To complete the process go to the downward arrow next to your nonprofit’s page, then continue on to ‘’donations account setup’’. Facebook has some FAQ’s on this process, you can also contact their nonprofit support team here.
You can also find if your nonprofit is eligible for the tools and where you can sign up for it here.