Facebook Fundraising Benchmark Report 2021

What's inside?

This research, published in April 2022, takes an in-depth look at Facebook fundraiser data from over 240 GivePanel customers from across the UK and Ireland, and is the most comprehensive report of its kind.

In it, we explore and analyze the different types of fundraising and donations that happened on Facebook in 2021, including:

  • Facebook Challenge Events
  • Birthday Fundraising 
  • Instagram
  • In-Memory
  • Facebook Donate Ads

You'll also discover...

  • The annual growth of Facebook Fundraising in 2021
  • Insights into the top 40 GivePanel Facebook Challenges of 2021
  • The average ROI and funnel benchmarks of Facebook Challenges
  • Insights into internal resourcing and management of Facebook Fundraising activities in UK and Irish nonprofits
  • And much more 

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