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  1. PayPal & Meta Giving Tools: A Nonprofit Guide

    Meta now partners exclusively with PayPal Giving Fund (PPGF). This change happened on October 31, 2023. It supports non-profit donations in the US, UK, Canada, and Australia. Specifically, Meta stopped processing donations through its entities. These include Meta Payments Inc. or Facebook Payments International Ltd. Furthermore, this shift ends the use of other partners like […]
  2. Meta Pixels for Facebook Fundraising: everything you need to know

    Social media advertising is awesome! In our humble opinion, this is due to its ease, convenience, and capability. You can track, test, and optimize ads for various audiences and use cases. You also tailor ads to your brand values and goals. When advertising for non-profits, spending every dollar efficiently is vital. You need the data […]
  3. Real connections, real impact: event calling for Facebook Challenges

    When it comes to activating and stewarding supporters for virtual fundraising events such as Facebook Challenges, the humble telephone has more often than not been overshadowed by digital communication channels such as email, SMS and social media. However, according to the Chartered Institute of Fundraising, calling is becoming an increasingly integral part of fundraising programs for many […]
  4. How to make an impact with Meta Reels as a nonprofit brand

    Your social media headspace might be preoccupied right now. You might wonder if you should invest precious time in Threads. However, if we can pull you back to Instagram and Facebook for a moment, we have news. You absolutely should spend time getting your charity brand noticed with Reels. Members of the EMEA Social Impact […]
  5. 5 simple ways to make your fundraising events more sustainable

    Nonprofits around the world are under increasing pressure to be at the forefront of change to tackle the climate crisis and set meaningful targets for reducing their carbon footprint. The Chartered Institute of Fundraising sums it up brilliantly in their environmental change toolkit for fundraisers.   “The climate emergency poses a risk to the communities that charities […]
  6. 7 ways to keep your Facebook Challenge Group engaged all month

    Did you know that the volume of group engagement during a Facebook Challenge has a direct and positive correlation with income raised?  The incredible team at Alderson Fundraising, the experts in Facebook group moderation, have dived into no less than 73 UK and Irish Facebook Challenges from across a range of causes, charity sizes and Challenge type […]
  7. 5 quick tips for Australian nonprofits running a Facebook Challenge in 2023

    It’s almost the beginning of a new year (eek!) and, if you’re anything like us, you’re busy planning out 2023’s activity. For many Australian nonprofit fundraising teams, that will likely include a Facebook Challenge or two.  From Lifeline’s first ever Challenge of 10,000 Steps a Day in May and Heart Foundation’s pilot of 3,000 Squats in April, to Canteen […]
  8. A guide to incentives for Facebook Challenges

    If you’ve run a Facebook Challenge or two over recent years, you’ll know how important incentives and welcome packs are for a successful campaign. Here’s a few reasons why: Most commonly, we will see Facebook Challenges offering a free, branded t-shirt. However we have recently been seeing nonprofits thinking outside the box and offering different […]
  9. Native Facebook Fundraiser Challenges for nonprofits: what you need to know

    It’s safe to say that Facebook Challenges have been the “rising star” of the peer-to-peer fundraising world over recent years. And it’s not hard to understand why. By harnessing the power of online communities and human-to-human connection, they have helped raise millions for nonprofit organizations all over the world.  And now, Facebook Challenges are moving […]
  10. How to think about your nonprofit’s digital fundraising in tough times

    If you believe what you hear, then 2022 is a bad year to be a nonprofit fundraiser. In the most recent Donor Pulse Report by the UK-based fundraising platform Enthuse, it was found that 78% of those who are struggling financially have reduced or halted their giving, and 76% of the public’s most significant concerns for 2022 […]