The Facebook Challenge format became a fundraising sensation during the COVID-19 pandemic. People sought new ways to connect and support causes. However, the pandemic’s grip loosens, and non-profits face a different landscape. You might wonder about the future of Challenges. Should you still include them in your peer-to-peer strategy? In this guide, we dive into […]
Like many non-profits, your charity plans its fundraising mix for the year ahead. You decide what campaign or activity to include. But if you haven’t tried Facebook Challenges, the idea might seem daunting. How do you find the right Challenge activity? It must suit both your non-profit and your supporters. How do you keep people […]
Measurement, particularly in digital fundraising, could be the difference between a successful campaign and a complete flop. In my last blog, I covered what tools your nonprofit needs to accurately track activity across your social platforms and website. Now it’s time to understand exactly what you should be measuring, and how this will differ across the […]
The longer I spend working in digital (over 20 years now – yikes!), the more I’m reminded that data and measurement are foundational to everything we do. You can have the most creative, inspiring campaign concepts, but unless you’re able to measure and evaluate how they perform, they can easily flop and waste your resources. Measurement […]
It’s the most wonderful time of the year… to shake up your Facebook advertising strategies! Okay, so that might not have quite the same ring to it, but we stand by it – and in this guide, we’re going to walk you through the feast of options you can utilize on Facebook this holiday season. From how […]
If you’re planning a Facebook fundraising challenge for the first time, it can feel like taking a slightly scary step into the unknown. They’re clearly very popular and effective, but where do you start when it comes to budgeting, and setting targets and projections? Some good news! We can share some information with you on […]