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  1. How to create Facebook Donate Button Posts

    Adding the Facebook donate button to Facebook posts is a somewhat hidden type of fundraising with Facebook Giving Tools that not many nonprofits are taking advantage of… until now. Here’s how you can create Donate Button Posts. What are Facebook Donate Button posts? You might be used to seeing people set up fundraisers (e.g. Birthday […]
  2. Five reasons NOT to contact the donors of Facebook fundraisers

    We like to say that there are two different types of donors: those who donate directly to the nonprofit via the Donate button (we call these “direct” donors) and those who sponsor a friend via a fundraiser (we call these “sponsor” donors). What do you do to contact donors of Facebook fundraisers? For nonprofits, Facebook […]
  3. Three ways you can generate more income from your current Facebook Fundraisers

    We have a whole bunch of blogs on how to recruit more Facebook fundraisers as well as best practices for thanking them. What we haven’t shared yet, up until now, is how you can raise more valuable income from the wonderful Facebook fundraisers you already have. Ready? Let’s go. 1. Uplift the average amount raised […]
  4. How to target Facebook Ads to potential Birthday Fundraisers

    For many of our GivePanel customers, Birthday Fundraisers generate over 90% of their Facebook income. Naturally, the question arises: “How do I get more people to set up a Birthday Fundraiser for us?” Since Facebook notifies users to start a fundraiser, you can use a targeted Facebook Ad to achieve the same result. Here are […]
  5. How to use the Facebook Donate button in a Facebook Ad

    So, you want to put some more juice behind Facebook Donate with paid ads? Step 1: Find a post that has traction The best posts to boost are the ones that are already performing well with your audience, i.e. it is generating conversions and engagement organically. If it is converting well and has social proof, […]