Case Studies

Air Ambulance Charity Kent Surrey Sussex (KSS) is an independent charity delivering emergency medical care via helicopter. It costs them £20.4 million a year – that’s £56,000 per day – to operate their lifesaving service.

Brain Tumour Research, the UK’s leading charity dedicated to funding brain tumor research, successfully diversified its fundraising by integrating GivePanel’s JustGiving platform into its Facebook Challenges.

Having successfully run its first Facebook Challenge in 2021, Prostate Cancer Foundation was keen to expand and grow its Facebook fundraising income.

In May 2023, Prostate Cancer Research ran one of their most successful Facebook Challenges to date, with their 100 Miles in May campaign.

At the forefront of social fundraising stands Dementia UK, with its unwavering commitment to harnessing the full potential of virtual events as a means of raising crucial funds in an increasingly challenging market.

When it comes to making a difference through charitable work, there are few organizations as impactful as Great Ormond Street Hospital Children’s Charity (GOSH Charity). And, as a dedicated partner of GivePanel, their approach to fundraising stands out in a big way.

New to Facebook fundraising, but keen to increase their fundraising revenue, Dementia Australia ran their first ever Facebook Challenge in 2023 of 100 Crunches in June.

With a mission focused on raising funds for research into prematurity, miscarriage, and stillbirth, Tommy’s sought to harness the power of social media to engage a wider audience in their cause and create a new channel for fundraising success.

Stroke Association, a prominent charity in the UK dedicated to supporting stroke survivors and advocating for quality care, took their fundraising efforts to new heights with their Skip for Stroke Facebook Challenge in February 2023.

In just 3 and a half weeks, Canteen had agreed on a Challenge concept, developed event assets, and began advertising for its first ever Facebook Challenge.

A simple challenge concept and incredible group engagement helped raise over AU$250,000 for Cure Brain Cancer Foundation in Australia.

The Facebook Challenge was a first of its kind for Versus Arthritis and in their own words, “they entered into it blind!”

Lifeline launched their first Challenge in 2022 with 10,000 Steps a Day in May to raise funds for their crisis support and suicide prevention services to help save lives.

When Mental Health Foundation turned on Facebook Giving Tools in November 2018 they started to receive a high volume of Facebook Birthday Fundraisers. Many thousands every month.

Teenage Cancer Trust held two very successful Facebook Challenges in 2020 and were looking to use all their learnings for thier 2800 Squats in February Challenge.

How did Pancreatic Cancer UK harness the power of Facebook to raise £146,905 and create a community of 1,500 members?

New to Facebook fundraising, but keen to fill a gap in their events calendar, Ronald McDonald House Charities Greater Western Sydney launched their first ever Facebook Challenge in August 2022 with Marathon in a Month.

Surfers Against Sewage revolutionized their community fundraising with their first ever Facebook Challenge; Dip a Day in October. But how did they do it?

Irish Heart Foundation launched their first December Facebook Challenge in 2022, with the idea of tapping into the popularity of cold water swimming in Ireland.

New to Facebook Challenges and with limited success of P2P fundraising, PA Research Foundation in Australia chose to trial the income stream as a way to fund breast cancer research.

Invested in establishing themselves as the leader of social fundraising in the nonprofit space, American Cancer Society were keen to expand on their already impressive Facebook Challenge success.

Heart Foundation in Australia raised over AU$110,000 in its first Facebook Challenge by finding a Challenge format that worked for them and activating the nonprofit’s campaign through the Facebook community.

LauraLynn saw success with a 2021 280,000 Steps in February and looked to repeat the same results a year on.

Like several organizations, Roswell Park Alliance Foundation felt the impact of the Covid-19 pandemic.

By following GivePanel’s Facebook Challenge guide, Scotland’s Charity Air Ambulance raised over £70,000 and had its best acquisition campaign to date.

WWF-UK raised over £200,000 in its latest Facebook Challenge by learning from previous experiences, testing formats and resourcing strategically.

American Foundation for Suicide Prevention (AFSP) harnessed the power of Facebook to raise money and create a brand new community of over 8,000 members through their Facebook Challenge of Walk Your Dog 50 Miles in  February.