Unlock more social fundraising with GivePanel’s expanded feature set for JustGiving
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✨ New Feature: Complete JustGiving Integration for Multi-Platform Fundraising
At GivePanel, we are rewriting the rules of social fundraising. For us, success is no longer about just one platform. Facebook fundraising is still incredibly powerful globally. However, you need the ability to fundraise across the social spectrum. Therefore, our latest feature set for JustGiving is a strategic move. It empowers charities to craft richer, more impactful campaigns across multiple social channels.
Let’s dive into the GivePanel JustGiving integration, the story behind it, and how it will help you diversify fundraising. Ultimately, it creates a seamless supporter experience.
What Factors Drive Social Fundraising Success?
To begin, let’s consider what non-profits need to succeed with social fundraising. This breaks down into three main factors:
- A frictionless user experience on social channels that converts colder audiences.
- The ability to nurture interested participants with personalized communications and stewardship.
- Complete control over data and reporting for your entire campaign across multiple channels.
New Features to Expand Your Social Fundraising
We launched our first JustGiving feature in 2023. This was our 1-click experience for Facebook Challenges. This virtual event form was designed for social. It improved the supporter experience and increased fundraiser activations.
Now, we are taking things a step further. You can run social-first campaigns on multiple channels with more confidence. These updates address real challenges: diversifying your fundraising portfolio and delivering results. Therefore, we have you covered with targeted communication, tracking, and visualizing options in our brand new integration.
The 6 Key Integration Updates
Automated Email Journeys for JustGiving Fundraisers: Email connects you with supporters directly. Consequently, it motivates them to act. We introduce automated email journeys for JustGiving fundraisers. You manage these seamlessly within GivePanel. Set up multiple emails. Schedule them in sync with your campaigns. You provide supporters with the stewardship they deserve. Furthermore, we updated the fundraiser URL shortcode. It now automatically works for both Facebook and JustGiving fundraisers out of the box.
Segment JustGiving Fundraisers by Claimed/Unclaimed: Knowing if fundraisers claimed their page is vital. Fundraisers who claim their pages raise more money. Thus, getting unclaimed pages activated is a top priority. You now create specific email journeys by segmenting based on page status. This ultimately uplifts your activation percentage and average raised. In addition, you filter fundraisers based on status. This provides a clear picture of your fundraising performance. Essentially, you shift from ballpark figures to data-driven decision-making.
Match Event Registration Form Data: Easily match and combine event registration data with JustGiving fundraisers. This consolidates supporter contact information into one comprehensive record. You save time managing all that event data.
New JustGiving Fields in Report Builder: This update is guaranteed to please your database manager. Our Report Builder now includes new fields: Unclaimed URL, Page Name, Fundraiser URL, and Source. This provides you with a customized report for your CRM. It also gives you richer, more meaningful insights.
Sync Your GivePanel Events with JustGiving Campaign IDs: You now set up your campaign in JustGiving. Then, add the JustGiving campaign ID to your GivePanel events settings. This means your JustGiving fundraisers created through GivePanel’s flow will be customized with the right campaign details.
Automatically Import All Your JustGiving Fundraisers: With our final update, you see the bigger picture. Charities now import ALL JustGiving data for their event fundraisers. This offers a comprehensive view in GivePanel. Simply authorize GivePanel’s access, set up the JustGiving App, and integrate. Watch as your insights expand and your success skyrockets.
Why This Matters to Nonprofits
Charities operate in a dynamic landscape. The ability to adapt is crucial. Our expanded feature set provides the flexibility to do so. It addresses three important criteria:
Meet Supporters Where They Are: Social media preferences vary. We know untapped potential exists across all platforms. By expanding beyond Facebook, charities meet supporters on Instagram, TikTok, and more. This taps into new audiences and offers specific fundraising opportunities.
Diversify Fundraising Portfolios: Relying on one income source is long gone. With our JustGiving integration, charities run entire fundraising campaigns off Facebook. This diversifies their portfolio and creates sustainable income streams.
Streamline Operations: Our integration simplifies and streamlines your operations. Charities now create, steward, and report directly on JustGiving fundraisers—all within GivePanel.
Don’t just take it from us. Here’s what Michelle Batson at Brain Tumour Research had to say about this feature set:
“We’ve found this functionality to create such a seamless journey for our JustGiving supporters. It also makes our stewardship process a lot more streamlined. We’ve found that the integration has been hugely beneficial for shining a light on JustGiving. It’s great to give our supporters the choice of platform but also have the functionality to steward them effectively.”
Get Started
If you’re ready to kickstart your 2024 social fundraising, visit our dedicated help article center. Get our step-by-step guides to the latest feature releases there.
JustGiving Integration Help Article Center: Unlock more social fundraising with GivePanel’s expanded feature set for JustGiving
JustGiving Integration Blog: New GivePanel Feature: 1-Click JustGiving Experience for Facebook Challenges