New: Segmented Emails for Facebook Challenges
Ready to discover GivePanel’s latest feature? Segmented Email Journeys for Facebook Challenges (see Facebook Challenge email journeys) leverages personalized email power. This takes supporter engagement to dizzying new heights. Specifically, you connect with supporters on a deeper level. The content tailors to their individual needs. Furthermore, these Facebook Challenge email journeys amplify your impact and boost ROI. They target the right audience at the right time with the right message.
Unleash personalized communication and elevate your supporter experience in $\text{3, 2, 1} \dots$
Why Email is Essential for Challenges
If reading isn’t your thing, catch up with the webinar recording below. Otherwise, keep scrolling for the juicy details. We think this updated tool will boost your fundraising ROI and engage supporters.
When it comes to effective communication, Facebook Challenge email journeys stand out. Here are five reasons why:
- Widespread: Email is integral to everyday life. Over $\mathbf{4.3}$ billion people use it regularly. Consequently, you can be sure supporters receive your content.
- Accessible and Easy: Email is both accessible and user-friendly. The simple interface allows effective communication to a diverse audience. Therefore, your Challenge updates easily reach supporters across different demographics.
- Scalable: Email provides a scalable channel for any size Challenge. You might manage $\text{300}$ participants or $\text{3,000}$. Regardless, email helps you effectively communicate. This ensures everyone stays informed and motivated.
- Inspiring Action: Email marketing consistently shows a strong ROI. It is a powerful tool to inspire action. One report found email campaigns generate an average return of $\mathbf{\$ 40}$ for every $\mathbf{\$ 1}$ spent. So, leveraging Segmented Email Journeys drives supporters to desired actions: signing up, fundraising, or providing feedback.
- Capturing Attention: The first email holds significant potential. It captures supporter attention and generates engagement. In fact, one report found a welcome email open rate of $\mathbf{68.6\%}$. This highlights the opportunity to make an immediate impact. It hooks supporters from the start.
In fact, customers told us email was a communication channel worth investing in.
⚙️ You Said, We Did: Introducing Segmentation
We pride ourselves on building our platform in our customer’s best interests. Therefore, we listen to your feedback. We asked, “what’s missing from the current email tool?”
The message was clear: customers wanted triggered emails. These needed to respond to key milestones, like reaching a fundraising target. Furthermore, they wanted stats to support decision-making and planning.
So, let’s dive into GivePanel’s latest Beta feature: Segmented Email Journeys for Facebook Challenges.
How Segmentation Works
Segmented email journeys are automated journeys. They utilize GivePanel’s real-time donations capability. They activate based on specified fundraising goals. This feature seamlessly integrates with our Registration Form with 1-Click Fundraiser Activation. Ultimately, this enables charities to enhance Challenge communication customization.
Here’s a quick overview of the main features:
- Trigger emails based on either the Challenge timeline or fundraising targets.
- Target triggers include:
- No amount raised
- $\text{£50}$ raised so far
- $\text{£100}$ raised so far
- $\text{£500}$ raised so far
- Custom amount raised so far
- A clear label display shows set triggers per email.
- Triggers match your account currency.
- View additional reporting, including emails sent, delivered, opened, and click rate.
🎯 Use Cases: Celebrate, Encourage, Advise
How will Segmented Email Journeys support your non-profit? Here are three potential use cases to increase your ROI and connect with supporters:
1. Celebrate 🎉
Celebrate and recognize a supporter’s achievement. Send a personalized email when they reach their target. Tailoring the content creates a sense of celebration. This helps foster a deeper connection. Furthermore, it motivates them to continue fundraising.
Why not go a step further? Capture the supporter’s success story. Share it with other fundraisers to inspire more participation.
2. Encourage 🚀
Encourage zero-raised fundraisers to kickstart efforts with a self-donation. You strategically utilize this feature. Non-profits effectively reach out to these participants. They provide personalized messages that inspire the crucial first step.
Picture this: You are a zero-raised fundraiser feeling uninspired. Suddenly, you receive an email from the non-profit. They speak to your situation. They provide testimonials from past successful fundraisers who self-donated. This storytelling inspires you. It shows the simple act of an initial self-donation can be a catalyst for success. Game-changer!
3. Advise 💡
Segmented Email Journeys also guide supporters. You advise them on how to reach their next target or reward goal. You offer practical tips and encouragement tailored to their progress.
Importantly, non-profits use the tool to inform supporters about specific rewards. These rewards activate upon reaching certain fundraising targets. This helps drive up the average raised per fundraiser. Ultimately, it boosts ROI.
➡️ I’m In! Where Do I Sign Up?
We know our customers will be eager to use our new email tool. However, Segmented Email Journeys for Facebook Challenges is currently in Beta.
To apply for access, get in touch with your Customer Success Manager. They will provide you with the application form.
Not sure how to reach your Customer Success Manager directly? Don’t worry! You can use our quick contact form or email us at su*****@*******el.com.
In the meantime, check out our help article on the GivePanel Knowledge Base for everything you need to know!
Let’s Talk
Some say they couldn’t do Facebook fundraising without us. However, if you want to see how it works for yourself, book a call with one of our fundraising specialists. They can show you the impact GivePanel could have on your non-profit.
🔗 Related Resources
- Real time donations for Custom ($\text{1}$-Click) Facebook Fundraisers: https://givepanel.com/blog/real-time-donations-for-custom-1-click-facebook-fundraisers/
- New GivePanel Feature: Improved Registration Forms with ($\text{1}$-Click) Fundraiser Activation: https://givepanel.com/blog/registration-forms-with-1-click-fundraiser-activation/
- New GivePanel Feature: Email Journeys: https://givepanel.com/blog/new-givepanel-feature-email-journeys/
- How to plan the perfect Facebook Challenge in 2023: https://givepanel.com/blog/how-to-plan-the-perfect-facebook-challenge-in-2023/
- GivePanel Contact Form: https://givepanel.com/contact-us/