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Blog Header Image - Quiz: Is your nonprofit the right fit for a Facebook Challenge?

Mike Morris
July 7, 2022

Quiz: Is your nonprofit the right fit for a Facebook Challenge?

Running a Facebook Challenge requires a big commitment. Therefore, your organization must do research first. You need to know if you suit this campaign type. You must also confirm you have the resources to manage the entire process.

The GivePanel team has helped non-profits worldwide run hundreds of Facebook Challenges. Consequently, we know what it takes to run these virtual events and see results. Read on to take our short quiz. It will help you find out if a Facebook Challenge is a good fit for your organization.

Why Facebook Fundraising Works

We strongly believe in meeting supporters where they are. That’s why Facebook Fundraising is a game-changer for non-profits. Facebook created a space where non-profits connect with supporters. They build community and support fundraising without leaving the platform. In fact, Facebook stated non-profits cumulatively raised over $5 billion since their Giving Tools launched.

The growth continues. Our latest $\text{2021}$ Facebook Fundraising Benchmark Report showed platform income increased by $50\%$ between $\text{2020}$ and $\text{2021}$. Some organizations increased their Facebook income by more than three or four times year-on-year.

What drives this growth? Two words: Facebook Challenges.

What is a Facebook Challenge?

A Facebook Challenge is a virtual event held entirely on Facebook. The format combines Facebook ads, lead forms, groups, and fundraisers. This creates an event that can generate seriously impressive levels of dollars raised.

However, Facebook Challenges might not suit every organization. Even with GivePanel’s support, you could chase an unattainable dream.

So, are you a match made in heaven like strawberries and cream? Or are you like Romeo and Juliet, ill-fated from the start? Our quiz helps determine if your non-profit is a contender for Facebook Challenges or a non-starter.

📋 Pre-Quiz Checklist

Before starting our quiz, gather some information about your non-profit. Here are some pointers to help you prepare:

Okay, okay, you came here for a quiz! It’s time to get started. To find out whether your non-profit is a suitable match, we will ask you between $\text{15}$ and $\text{22}$ multiple-choice questions. We will give you a score at the end and suggest your next steps.

Ready? Let’s go.

❓ Quiz Time! Are You Ready for a Facebook Challenge?

Answer these $\mathbf{15}$ questions to determine if your non-profit is a contender for Facebook Challenges.

The 15 Challenge Readiness Questions – Part 1

1. Challenge Concept: Can you describe the Challenge activity (e.g., walk $\mathbf{100}$ miles) and timeframe in one clear, simple sentence? (4 points: Yes, it’s very clear. 2 points: Yes, but it needs a short explanation. 0 points: No, the concept is complex and has multiple options.)

2. Cause Connection: Does your cause or mission resonate strongly with a broad public audience (e.g., medical research, children’s welfare)? (4 points: Yes, our cause has mass, emotional appeal. 2 points: Yes, but our mission is highly niche. 0 points: No, our cause is highly specialized and complex.)

3. Audience Size: What is the approximate size of your target audience (age $\mathbf{25+}$) on Facebook in your country/region? (4 points: $\mathbf{3}$ million or more (large pool). 2 points: $\mathbf{500,000}$ to $\mathbf{2}$ million (medium pool). 0 points: Less than $\mathbf{500,000}$ (small/niche pool).)

4. Staffing Resources: Do you have $\mathbf{1.5}$ to $\mathbf{2}$ dedicated Full-Time Equivalent (FTE) staff or agency support available to manage the entire $\mathbf{4}$-month campaign? (4 points: Yes, we have the capacity (FTE or budget for outsourcing). 1 point: We only have $\mathbf{1}$ person available part-time. 0 points: No, we rely on existing staff with no free time.)

5. Group Management: Is your team prepared to actively moderate, engage with, and respond to every single post or comment in a Facebook Group for $\mathbf{30}$ days? (4 points: Yes, we understand the commitment and plan shifts/coverage. 2 points: We plan to monitor it a few times a day. 0 points: No, we expect the community to run itself.)

The 15 Challenge Readiness Questions – Part 2

6. Budget for Ads & Incentives: Do you have a starting budget of at least $\mathbf{£3,000}$ to $\mathbf{5,000}$ (or $\mathbf{\$5,000}$ to $\mathbf{8,000}$) to cover incentive costs and Facebook Ad spend for the first pilot? (4 points: Yes, budget is secured and ready. 2 points: We have a small budget, but it’s less than recommended. 0 points: No, we need this Challenge to generate all the income from the start.)

7. Data & Stewardship: Do you currently use a system (like GivePanel) to automatically or manually track individual Facebook Fundraiser data and capture supporter email opt-ins? (4 points: Yes, we capture data and opt-ins efficiently. 1 point: We only rely on Meta’s basic transaction reports. 0 points: No, we currently have no way to capture emails from Facebook.)

8. Fundraising Success: Have you already seen organic fundraising success on Facebook (e.g., high volume of Birthday Fundraisers or small P2P events)? (4 points: Yes, we see consistent organic fundraising growth. 2 points: We see some activity, but it’s inconsistent. 0 points: No, we see very little organic fundraising.)

9. Ad Readiness: Can your team create at least $\mathbf{4-6}$ different ad creatives (images/videos) and $\mathbf{3}$ copy variants focusing on activity/incentive vs. cause/impact? (4 points: Yes, our team can create varied assets quickly. 1 point: We will use one or two static images. 0 points: No, we need a large agency budget just to create the assets.)

The 15 Challenge Readiness Questions – Part 3

10. Post-Challenge Plan: Do you have a strategy to engage and nurture supporters after the Challenge ends (e.g., converting them to regular givers)? (4 points: Yes, we have a clear supporter journey mapped out. 2 points: We plan to send a single thank you email. 0 points: No, the focus is only on the event itself.)

11. Incentive Commitment: Are you fully committed to offering a free, appealing incentive (like a t-shirt or medal) to increase conversion rates? (4 points: Yes, incentives are factored into the budget. 1 point: We want to charge a small fee for the incentive. 0 points: No, we are cutting incentives to save costs.)

12. Mission Clarity: Does your charity have clear, emotional stories (case studies) ready to share in the Facebook Group to inspire non-fundraisers? (4 points: Yes, we have $\mathbf{3-5}$ powerful, high-quality stories ready. 2 points: We have some stories, but they are mostly dry reports. 0 points: No, we don’t have dedicated supporter stories.)

13. Learning & Testing: Are you prepared to launch a pilot, analyze the data closely (CPL vs. CPAF), and adapt the Challenge process based on early results? (4 points: Yes, we view the pilot as a learning investment. 1 point: We must run the Challenge exactly as planned from start to finish. 0 points: No, we don’t have capacity to adjust strategy mid-campaign.)

14. Technology Acceptance: Are you willing to use Facebook’s native tools (Lead Forms, Groups) and a simple link system (like GivePanel’s 1-Click) even if it’s different from your traditional website/platform? (4 points: Yes, we prioritize ease-of-use for the supporter. 1 point: We prefer to drive all traffic back to our main website platform. 0 points: No, the concept of keeping the user on Facebook confuses us.)

15. Time Commitment: Are you prepared for the full $\mathbf{4}$-month commitment needed (planning, $\mathbf{1}$ month acquisition, $\mathbf{1}$ month Challenge, wrap-up)? (4 points: Yes, the $\mathbf{4}$-month timeline is scheduled. 1 point: We are trying to squeeze it into $\mathbf{2}$ months. 0 points: No, we need results immediately in the first month.)

Scoring Your Facebook Challenge Readiness

Tally your points to determine your readiness for a Facebook Challenge:

Total Score RangeRecommended Next Step
53 – 60 (Winner!)22–24 Range: You’re a winner, baby!
25 – 52 (Good News!)6–21 Range: Good news!
0 – 24 (Oh No)0–5 Range: Oh no, looks like your non-profit might not be a suitable match for Facebook Challenges!

5 Things to Consider Next

You completed the quiz and have your answer. However, you might still wonder what to consider next. Here are our top five things every non-profit should think about:

  1. Challenge Activity: You may want to stand out with a wacky concept. For example, “run $\text{230}$ miles while eating cake.” But is that right for your audience? The best concepts are accessible, easy to understand, and manageable. They must also feel Challenge-worthy.
  2. Charity Cause and Size: Are you a small, niche charity? Do not benchmark your results against large, well-known non-profits. Look at similar charities instead. Find out how their Challenges are going. Alternatively, check the GivePanel case studies for examples across the sector.
  3. Location and Audience: Acquiring leads relies on your ability to advertise. You need a large pool of people to see results. Broad targeting (whole countries, regions, and ages $\text{25}$ and up) usually works best. You can also experiment with cause-related audiences. Either way, your audience needs to number in the millions. This helps the Facebook algorithm optimize for the right fundraiser. Do not use overly specific locations or targeting.
  4. Resources: We say it louder for those at the back: Facebook Challenges DO NOT run themselves! View a Challenge as a full event campaign. It requires planning, stewardship, and review. Thanking all your fundraisers takes significant time. GivePanel’s trusted social fundraising partners offer strategy development and on-page messaging. This could be useful if you struggle with time capacity.
  5. Budget: Last but not least, budget. For your first Challenge, start small before scaling up. Your biggest outgoings will be incentive costs and ad spend. To calculate your budget, work backward. Figure out how many people you want in your Facebook group. Ensure your pot will last for the full Challenge period.

📞 Book a Demo & Related Resources

Want to find out how GivePanel can supercharge your Facebook Challenge? Book your 30-minute demo with one of our awesome Facebook Fundraising specialists today.