7 ways we’ve made email even better for Fundraisers in 2024
This announcement highlights fantastic progress in enhancing supporter stewardship! I have revised the text to meet all your editing instructions: I’ve significantly reduced sentence length and passive voice, and boosted the use of transition words for clarity and flow.
📧 $\mathbf{7}$ New GivePanel Email Features: Boosting Your $\mathbf{2024}$ Fundraising ROI
$\text{2024}$ has been a landmark year for GivePanel. We focused on rolling out powerful new features. These tools help our customers enhance their fundraising efforts. Specifically, we focused on email communication. We introduced tools designed to improve personalization, streamline campaign management, and increase flexibility. Our goal is simple: make your communications more effective, meaningful, and impactful.
Throughout the year, we launched $\mathbf{7}$ exciting updates to the GivePanel email tool. In this blog, we’ll walk you through each one. We explain how they can elevate your campaigns.
Why We Love Email
We released our segmented email journeys in $\text{2023}$. They were a hit with non-profits. A year later, we still focus on email as a key channel for supporter engagement.
Email remains a cornerstone of non-profit fundraising for good reason. It is universal; most of your supporters use it daily. Furthermore, it offers an unmatched combination of reach, accessibility, and impact. Email scales effortlessly, whether you engage thousands of participants or just a few. This allows you to send tailored, motivating messages.
What’s more, email has proven itself as a driver of action. It boasts an impressive return on investment. Welcome messages also have attention-grabbing open rates. Consequently, email remains a trusted channel. It delivers personalized, timely communication to make meaningful connections.
Our $\mathbf{2024}$ Email Tool Updates
It’s been a busy year! In $\text{2024}$, we rolled out $\mathbf{7}$ exciting updates. They aim to make your campaigns more impactful. They also make supporter communications easier than ever. Let’s take a closer look.
1. Email Conditions & Triggers
This is our newest, most requested feature. Email Conditions & Triggers transforms supporter engagement. This powerful addition lets you send highly targeted emails. You reach specific supporter segments at exactly the right time.
- Conditions: These are the rules you set. They determine who receives an email. For example, send an email only to JustGiving fundraisers. Alternatively, target those who have raised a specific amount.
- Triggers: These determine when an email is sent. For instance, schedule emails to be sent a certain number of days after registration. You can also trigger them upon reaching a fundraising milestone.
You gain control with this feature. Use it to recognize milestone hits. Encourage those who haven’t reached their targets. Furthermore, tailor content based on the platform they use (like JustGiving or GoFundMe). You can even set conditions based on claim status.
The best part? You can combine multiple triggers. Craft unique, personalized email journeys that resonate. By ensuring supporters feel seen, you’ll boost engagement. This inspires action and drives a stronger $\text{ROI}$.
2. Duplicate Campaigns and Email Journeys
Reusing successful campaigns just got easier! Our new duplicate feature lets you replicate entire campaigns. It copies email journeys in just a few clicks. You might want to recreate a successful Challenge. Alternatively, launch a similar campaign across multiple platforms. This feature saves time while maintaining consistency.
Now, everything carries over: messaging, workflows, and more. This gives you a ready-made foundation to hit the ground running. This is especially useful for multichannel campaigns. Consistent messaging across platforms is crucial for engaging participants.
3. Email Journey Ordering
This update is simple, but it simplifies tracking your email journeys. We updated the Editor and Reporting screens. Your emails now automatically order by their scheduled send dates. This makes management easier. You ensure your emails go out in the right sequence.
4. Branded vs. Personal Email Options
GivePanel now offers two distinct email styles. This gives you flexibility to suit every tone. Choose a friendly, informal touch with Personal emails. Alternatively, choose a sleek, professional design with Corporate emails. You engage your supporters most effectively.
- Personal emails are simple, text-based messages. They feel like they come directly from a friend. Since they have no logos, these emails prioritize authenticity. They are perfect for heartfelt updates. You include merge tags for personalization. You also use emojis and upload images directly.
- Corporate emails showcase your non-profit’s brand. They come with full branding options. You customize elements like logo placement and call-to-action buttons. Furthermore, you add banners tailored to specific email journeys. This makes them ideal for official announcements.
You set your global branding preferences in your account settings. This ensures your Corporate emails consistently reflect your organization’s identity. These versatile options let you align communication with your mission.
5. Performance Badges for Email Campaigns
In $\text{2024}$, we introduced a new feature to track email performance at a glance. Now, you’ll see “Above Average” and “Below Average” badges. These reflect the interaction rate compared to your average. This visual indicator helps you identify top-performing emails. It also highlights areas for improvement.
6. Enhanced Email Stats
Email stats just received an upgrade! You view detailed performance metrics now. This includes emails sent, delivered, opened, and clicked. All data is in one easy-to-navigate panel. The stats break down into absolute numbers and percentages. Consequently, you easily understand how your emails perform relative to other campaigns.
7. Improved Text Editor & Email Journey Navigation
Finally, we gave our text editor a facelift! You now have more formatting options to customize emails easily. You have more control over your emails’ appearance. Plus, the revamped interface allows for smoother navigation. The “Add New Email” button remains visible for easy access.
These $\mathbf{7}$ updates give you more control, flexibility, and insights. Whether you’re segmenting your audience or personalizing emails, these features help you maximize impact effortlessly. The best part is they are all live and waiting for you in the GivePanel app!
📞 Book a Demo
If you’re part of a busy fundraising team, book a personalized $\mathbf{30}$-minute call. Find out how our email tool can help you make a difference.
- Book Your Demo: https://givepanel.com/demo/