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Resources, expert advice and best practice to unlock the power of social fundraising for your nonprofit.

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    PayPal Giving Fund partnership for Meta Charitable Giving Tools: a nonprofit guide
    As of October 31, 2023, Meta will partner exclusively with PayPal Giving Fund (PPGF) to support donations benefiting nonprofits in the US, UK, Canada and Australia, and will no longer process donation...
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    Meta Pixels for Facebook Fundraising: everything you need to know
    One of the reasons why social media advertising is so awesome (in our humble opinion) is the ease, convenience and capability of tracking, testing and optimizing Ads for a range of audiences and use c...
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    Real connections, real impact: event calling for Facebook Challenges
    When it comes to activating and stewarding supporters for virtual fundraising events such as Facebook Challenges, the humble telephone has more often than not been overshadowed by digital communicatio...
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    How to make an impact with Meta Reels as a nonprofit brand
    Okay, so your social media headspace might be a little bit preoccupied right now wondering whether or not Threads is the next platform your organization should be investing your precious content time ...
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    5 simple ways to make your fundraising events more sustainable
    Nonprofits around the world are under increasing pressure to be at the forefront of change to tackle the climate crisis and set meaningful targets for reducing their carbon footprint. The Chartered In...
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    7 ways to keep your Facebook Challenge Group engaged all month
    Did you know that the volume of group engagement during a Facebook Challenge has a direct and positive correlation with income raised? The incredible team at Alderson Fundraising, the experts in Faceb...
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    5 quick tips for Australian nonprofits running a Facebook Challenge in 2023
    It’s almost the beginning of a new year (eek!) and, if you’re anything like us, you’re busy planning out 2023’s activity. For many Australian nonprofit fundraising teams, that will likely include a Fa...
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    What the latest updates to Facebook's Giving Tools mean for your nonprofit
    It’s safe to say that Meta has not slowed down in releasing more features to help nonprofits around the world raise more, and better engage with their supporters on Facebook. Since Facebook Fundraiser...
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    A guide to incentives for Facebook Challenges
    If you’ve run a Facebook Challenge or two over recent years, you’ll know how important incentives and welcome packs are for a successful campaign. Here’s a few reasons why: They are a great lead magne...
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    Native Facebook Fundraiser Challenges for nonprofits: what you need to know
    It’s safe to say that Facebook Challenges have been the “rising star” of the peer-to-peer fundraising world over recent years. And it’s not hard to understand why. By harnessing the power of online co...
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    How to think about your nonprofit's digital fundraising in tough times
    If you believe what you hear, then 2022 is a bad year to be a nonprofit fundraiser. In the most recent Donor Pulse Report by the UK-based fundraising platform Enthuse, it was found that 78% of those w...
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    5 Facebook Challenge fundraising event ideas that really work
    As we near the end of a BIG year in the world of Facebook Fundraising, we want to share our 5 best virtual events fundraising ideas that we are seeing work for nonprofits on Facebook. Fundraising on F...
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