How to use LinkedIn to boost your fundraising
LinkedIn has been around for 20 years and it was originally known as the platform to create an online CV and find a new job.
You are still able to use it for both, but it’s also a professional channel where you’ll get to connect with other professionals, follow your favorite organizations, learn from other sector leaders, and build a feed with what matters to you.
But how do nonprofits make the most out of this channel to support their fundraising strategy? We turned to the expert, Tereza Litsa, a freelance marketing strategist and trainer, for their take on how charities can use LinkedIn to their advantage.
Need specialist support with your upcoming digital campaign? Connect with Tereza on LinkedIn and keep reading!
What makes LinkedIn relevant in 2024?
In a landscape crowded with social media platforms clamoring for your attention, LinkedIn stands out as a relevant player in 2024. Here’s why:
- It’s easy to use – LinkedIn’s straightforward interface makes it easy to navigate and connect with professionals in your industry.
- The content lasts on the platform for several days (even a week!) – Unlike some platforms where content disappears in a flash, LinkedIn posts can remain visible and relevant for longer, allowing for greater exposure and engagement.
- You can still get organic reach and engagement – Compared to other channels, LinkedIn still offers decent organic reach and engagement, providing a valuable platform for networking and sharing insights.
- It’s the largest professional database – With millions of users, LinkedIn boasts the largest professional network, offering unparalleled opportunities for career advancement, recruitment, and networking.
- Integrate your personal and work profiles – By combining your personal profile with your organization’s page, you can maximize your reach and visibility, leveraging both personal and professional networks effectively.
How can nonprofits use LinkedIn?
There are many different ways to use LinkedIn; it all comes down to your objectives and your available resources.
Here are some examples:
- If your focus is thought leadership, you can use your personal profile to connect with others.
- If you want to improve your marketing and comms activities, you will focus on your company pages with tactics that appeal to your audience.
- If you want to use LinkedIn for fundraising, you can combine your personal profile with a company page to balance relationship-building with actionable content.
Let’s look at some ideas on how to make the most out of the platform.
Building relationships
LinkedIn is an invaluable platform for nurturing relationships that are crucial to your organisation’s success.
Start by using your personal profile to share your expertise, connect with others, and amplify your organization’s cause.
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Personal profiles get significantly higher reach and engagement so it’s a great opportunity to involve your team in your next campaigns to reach a wider audience!
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