Introducing New Fundraiser Auto-Responder and Enhanced Target Emails
Knowing when and how to communicate with your fundraisers can make or break your campaign success. That’s why we’re excited to announce two powerful updates to GivePanel’s communication tools: the new Fundraiser Auto-Responder feature and enhanced Target Emails with expanded conditions, delayed sending, and smarter timing logic.
These complementary features work together to create seamless supporter journeys, from the moment someone creates a fundraiser through every milestone they achieve, ensuring you deliver the right message at exactly the right moment.
New feature: Fundraiser Auto-Responder
Ever struggled with getting supporters to claim their JustGiving fundraising pages? Our new Fundraiser Auto-Responder feature specifically improves page claim rates and enhances supporter engagement right from the start.
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For many charities, improving page claim rates represents one of the quickest ways to boost fundraising results – especially when it comes to JustGiving.
How Fundraiser Auto-Responder Works
The process is seamless:
- A supporter creates a fundraiser through your campaign
- Our system automatically sends them a personalized email based on your templates
- For JustGiving pages, the email includes their specific claim URL
- Analytics track opens, clicks, and engagement
- Your team monitors performance through the campaign email reporting dashboard
Rich with personalized content
Each email incorporates dynamic merge tags including:
- First and last name
- Email address
- Event title
- Fundraiser ID
- Fundraiser Page URL
- JustGiving Claim URL
- Public Campaign Name
- Platform-specific messaging
Different fundraising platforms require different approaches:
- JustGiving emails focus on claiming pages and connecting accounts
- Facebook, GoFundMe, and iDonate emails emphasize page customization and sharing
Complete customization control
You have full control over:
- Email sender name and address
- Subject lines
- Message content
- Copy options
Built-in email analytics
Track performance with comprehensive metrics:
- Delivery rates
- Open rates
- Click-through rates
Ready-to-use templates
No need to start from scratch. Every account comes with platform-specific default templates that are fully editable to match your charity’s tone of voice and specific campaign needs.
Enhanced Target Emails
Building on our supporter journey capabilities, we’ve expanded the functionality of target emails to give you more control over ongoing supporter communications:
- Better segmentation, e.g. where the amount raised is more than £50, between £10 and £25, or less than £10
- Delayed sending options
- Smarter timing logic that focuses on recent activity
Updates to Registration Auto-Responder too
We’ve also enhanced our existing registration auto-responder with:
- New merge tags including Facebook Group URL and Custom Fundraiser Link
- Improved UI matching the new fundraiser auto-responder
- Enhanced email reporting integration
Email performance tracking
All auto-responders now appear in your campaign email reporting under the “Scheduled” tab:
- “Registration auto-response” – Sent immediately after registration
- “Fundraiser auto-response” – Sent immediately after fundraiser creation
- Target emails – Tracked alongside your other campaign communications
This integration gives you clear visibility into how your communications perform at each stage of the supporter journey.
Why these updates matter for your fundraising
These powerful communication tools solve real problems fundraising teams face:
Problem: Early registrants missing critical information and unclaimed fundraising pages
Solution: Timing now based on fundraising activity and immediate automated responses at key moments
Problem: Email timing too rigid and missed engagement opportunities
Solution: Delayed sending options and precise targeting based on fundraiser behavior
Real-world applications:
- Send encouragement to “zero dollar” fundraisers with tips to get started
- Create a tiered recognition program with different messages for different fundraising levels
- Space out your communications to avoid overwhelming supporters
- Ensure everyone gets information about claiming incentives, regardless of when they registered
- Significantly increase page claim rates by sending the right message at exactly the right moment
By combining these features, you can create sophisticated, automated supporter journeys that deliver the right messages at key moments, from registration through every fundraising milestone.
Start creating more effective fundraiser communications with these powerful new options; if you need help or support, you can contact our support team at support@givepanel.com or via our in-app chatbot, Fin.
Not using GivePanel yet? What are you waiting for? Book a demo today to see how these features can transform your social fundraising results.