Introducing New Fundraiser Auto-Responder and Enhanced Target Emails

Knowing when and how to communicate with your fundraisers can make or break your campaign success. That's why we're excited to announce two powerful updates to GivePanel's communication tools: the new Fundraiser Auto-Responder feature and enhanced Target Emails with expanded conditions, delayed sending, and smarter timing logic.

These complementary features work together to create seamless supporter journeys, from the moment someone creates a fundraiser through every milestone they achieve, ensuring you deliver the right message at exactly the right moment.

New feature: Fundraiser Auto-Responder

Ever struggled with getting supporters to claim their JustGiving fundraising pages? Our new Fundraiser Auto-Responder feature specifically improves page claim rates and enhances supporter engagement right from the start.

For many charities, improving page claim rates represents one of the quickest ways to boost fundraising results - especially when it comes to JustGiving.

How Fundraiser Auto-Responder Works

The process is seamless:

1. A supporter creates a fundraiser through your campaign
2. Our system automatically sends them a personalized email based on your templates
3. For JustGiving pages, the email includes their specific claim URL
4. Analytics track opens, clicks, and engagement
5. Your team monitors performance through the campaign email reporting dashboard

Rich with personalized content

Each email incorporates dynamic merge tags including:

• First and last name
• Email address
• Event title
• Fundraiser ID
• Fundraiser Page URL
• JustGiving Claim URL
• Public Campaign Name

• Platform-specific messaging

Different fundraising platforms require different approaches:

• JustGiving emails focus on claiming pages and connecting accounts
• Facebook, GoFundMe, and iDonate emails emphasize page customization and sharing

Complete customization control

You have full control over:

• Email sender name and address
• Subject lines
• Message content

• Copy options

Built-in email analytics

Track performance with comprehensive metrics:

• Delivery rates
• Open rates

• Click-through rates

Ready-to-use templates

No need to start from scratch. Every account comes with platform-specific default templates that are fully editable to match your charity's tone of voice and specific campaign needs.

Enhanced Target Emails

Building on our supporter journey capabilities, we've expanded the functionality of target emails to give you more control over ongoing supporter communications:

• Better segmentation, e.g. where the amount raised is more than £50, between £10 and £25, or less than £10
• Delayed sending options
• Smarter timing logic that focuses on recent activity

Updates to Registration Auto-Responder too

We've also enhanced our existing registration auto-responder with:

• New merge tags including Facebook Group URL and Custom Fundraiser Link
• Improved UI matching the new fundraiser auto-responder
• Enhanced email reporting integration

Email performance tracking

All auto-responders now appear in your campaign email reporting under the "Scheduled" tab:

• "Registration auto-response" - Sent immediately after registration
• "Fundraiser auto-response" - Sent immediately after fundraiser creation

• Target emails - Tracked alongside your other campaign communications

This integration gives you clear visibility into how your communications perform at each stage of the supporter journey.

Why these updates matter for your fundraising

These powerful communication tools solve real problems fundraising teams face:

Problem: Early registrants missing critical information and unclaimed fundraising pages
Solution: Timing now based on fundraising activity and immediate automated responses at key moments

Problem: Email timing too rigid and missed engagement opportunities
Solution: Delayed sending options and precise targeting based on fundraiser behavior

Real-world applications:

• Send encouragement to "zero dollar" fundraisers with tips to get started
• Create a tiered recognition program with different messages for different fundraising levels
• Space out your communications to avoid overwhelming supporters
• Ensure everyone gets information about claiming incentives, regardless of when they registered
• Significantly increase page claim rates by sending the right message at exactly the right moment

Related resources

• Introducing Unified Contacts and Segments
• Lead Ad Performance Tool: Real-Time Insights for Smarter Fundraising

• Campaign Dashboards for an easier way to manage your fundraising campaigns

• Meta Leads Integration: Your New Tool for Managing Social Campaign Leads

• Unlock more social fundraising with GivePanel's expanded feature set for JustGiving