Meta Leads Integration: Your New Tool for Managing Social Campaign Leads
Managing on-platform leads from Facebook and Instagram has always been challenging. The data is stored separately from where you handle registrations. This makes tracking the supporter journey time-consuming. Furthermore, Meta’s 90-day data retention limit often causes valuable information to be lost.
We’re changing that with our new Meta Leads integration. This tool makes capturing, tracking, and nurturing leads from your social ads easier. It helps you save time and reduce costs. Ultimately, you kick off your campaigns with everything centralized.
Here’s what our Meta Leads integration has in store for you.
What is Meta Leads?
Before our Meta Leads integration, managing leads involved complicated, costly steps. Organizations often delayed communicating with new leads. Consequently, they missed opportunities to engage supporters early. Many relied on email platforms like Mailchimp or integrated tools like Zapier. These approaches were often complicated, expensive, and prone to data duplication. This created more manual work and reduced communication efficiency.
GivePanel’s Meta Leads integration changes that process. This GivePanel tool connects directly to Meta’s Instant Forms (lead forms). It uses a simple webhook setup. With just a few steps, you capture and manage leads from your Facebook and Instagram ads. You do all of this within GivePanel. You can see your lead data and monitor progress from lead to active fundraiser. Furthermore, you set up automated email journeys to engage them immediately.
By integrating Meta Leads into GivePanel, you simplify your lead management. You also ensure no potential supporter slips through the cracks. It all starts with Meta’s Instant Forms.
Why We Love Meta’s Instant Forms
Imagine this: You see a charity ad on Facebook that interests you. You click the sign-up button. However, you are directed to a website with a long, multi-step form. It asks for everything from your address to your favorite food. Frustrated, you decide the effort isn’t worth it. You return to scrolling your newsfeed.
Meeting your supporters where they are is crucial. Offer them a smooth, hassle-free way to engage with your campaign. This avoids drop-off and ensures campaign success.
That’s where Meta’s Instant Forms shine. These forms let you connect with potential fundraisers directly on Facebook and Instagram. Since the forms are pre-populated with supporter information, sign-up is quick and easy. This significantly increases the likelihood of capturing valuable leads.
With our Meta Leads integration, you import this data directly into GivePanel. This gives you a full view of your leads, registrations, and active fundraisers. Best of all, it’s all in one place.
Key Features of the Meta Leads Integration
Getting our Meta Leads integration running in your account takes just a few minutes. Once you’re set, you’ll see the full picture of your fundraisers. You also connect with them right from the start. Finally, you say goodbye to losing valuable data.
1. Easy Integration
Setting up the Meta Leads integration is a breeze. With a simple Webhook setup, you pull in lead data from your social campaigns within minutes. Therefore, you need no IT departments, complex processes, or additional tools.
Not heard of webhooks? They’re straightforward. A webhook is how one app automatically sends information to another app in real time. It sets up a direct line between two systems. For example, when someone fills out a form on Facebook, a webhook sends that data straight to GivePanel. You don’t have to do anything manually.
2. Comprehensive Lead Tracking
With our Meta Leads integration, you follow supporters from form fill to active fundraiser in GivePanel. Specifically, you track their progress. You also identify which ads and forms drive the best results. Finally, you gather valuable insights into your campaign’s success.
Just head to Audiences > Leads to view details. This includes supporter names, email addresses, the lead ad they came from, the form they used, and their current lead status.
Coming soon! We’re launching a new tool to help you track ad performance, including key fundraising metrics like cost per active fundraiser and average raised.
3. Automated Email Journeys
Once you have leads in GivePanel, keep them engaged. Our Meta Leads integration lets you set up automated email journeys. You nurture your leads without switching between platforms.
Furthermore, as leads move through the funnel, you stop other communications to keep messaging clear.
This means that as soon as a supporter fills out an Instant Meta form, you automatically add them to an email journey. This encourages them to take the next campaign steps.
4. Centralized Data Management
Data stored on different platforms creates confusion. It causes duplication and missed opportunities. You cannot fully engage with supporters this way.
With our Meta Leads integration, GivePanel stores and manages all your data. This means you won’t lose valuable information after Meta deletes lead data at 90 days. You also easily merge lead data with other interactions. This gives you a complete view of your supporters. You track which leads become active fundraisers. You also identify which ads drive the best results. This makes refining your campaigns easier.
What’s more, you now import only the Meta Leads specific to your GivePanel campaign. You get cleaner data that is more relevant to your goals. This streamlined approach keeps your data organized, reduces noise, and ensures you focus on the most engaged supporters. This makes your outreach even more effective.
What’s Next for Meta Leads on GivePanel?
This new integration is just the start. Soon, we’ll roll out more lead tools in GivePanel. This gives you deeper insights and boosts campaign success.
Dashboards: We’ll add Meta Leads data to your GivePanel dashboards. You’ll see your leads right alongside your other activities. This helps you understand how campaign elements influence each other. You get a complete picture of your efforts.
Performance Tool: We’re launching a lead ad performance tool. This highlights which Meta ads deliver the best fundraising results. You track key metrics like cost per active fundraiser and average raised. This enables you to fine-tune your campaigns for maximum impact.
One important note: To take full advantage of these upcoming features, integrate Meta Leads into your GivePanel account now. This ensures you have the historical data you need when these new tools go live.
How Can Nonprofits Benefit?
Before Meta Leads, managing leads was complicated and costly. Many organizations only reached out to leads after they registered for an event. Consequently, they missed crucial engagement opportunities early in the funnel. Others relied on external, expensive, and time-consuming tools like Mailchimp or Zapier.
With Meta Leads, all of this changes. Nonprofits now capture leads from the start. They track their journey in real time. They also engage them through automated emails—all within GivePanel. This not only saves time but also ensures your communications are timely and relevant. This leads to better fundraising outcomes.
Stay ahead of the curve. Engage your supporters when they are most interested and ready to take action.
Get Started with the Meta Leads Integration Today!
Meta Leads is now live and ready to help you take your lead management to the next level. If you’re a GivePanel customer and on our Grow, Scale, or Custom packages, start using Meta Leads now. Simply head to Audiences > Leads in your GivePanel dashboard. You’ll be directed to set up your Leads webhook. Whether you’re looking to improve your campaign tracking, enhance email communications, or ensure you’re not losing valuable lead data, Meta Leads has you covered.
Not a GivePanel customer but think our Meta Leads tool could make a real difference to your fundraising? Book a chat with one of our fundraising specialists to find out more: Book a demo.