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Blog Header Image - Native Facebook Fundraiser Challenges for nonprofits: what you need to know

Mike Morris
August 18, 2022

Native Facebook Fundraiser Challenges for nonprofits: what you need to know

Meta is removing current fundraising tools from their platforms for non-profits in the European Economic Area (EEA), effective July 1, 2024. This change impacts non-profits in Ireland.

This will affect all Facebook’s Charitable Giving Tools: donate ads, Fundraisers, donate buttons, Fundraiser API, and Charity Manager.

Please note: This change currently does not affect charities in the UK.

We will update this article as we receive more information from Meta and our customers, so make sure to bookmark this page for everything you need to know!

Last updated: May 1, 2024

What Changes Are Being Made?

Starting July 1, 2024, Meta will discontinue access to their current fundraising tools for non-profits in the EEA. Meta provided a help article explaining the changes and suggested actions.

Note: Charities in the US, UK, Canada, and Australia can continue to raise funds from donors in the EEA.

Impact on Irish Charities

Here is what we know about how Meta’s update affects charities in Ireland, particularly those using PayPal Giving Fund ($\text{PPGF}$) Ireland:

Changes to Fundraising Tools (EEA Wide)

From July 1, your Meta fundraising tools will no longer be available. This includes:

Impact on EEA Charities (Excluding Ireland)

What This Means for Your Nonprofit

This update will surprise many non-profits. For some, it will significantly impact their strategy. Here is what we recommend you consider:

  1. Transition Planning: Start planning immediately how to transition your fundraising. If you haven’t already, consider setting up GivePanel’s JustGiving integration. This allows you to continue fundraising without Facebook’s Charitable Giving tools.
  2. Download Your Data: Your access to valuable data will become limited from July 1. Therefore, review and download any important data before these features become unavailable.
  3. Manage Supporter Relations: Some supporters will face restrictions on their ability to donate. Make sure you have alternative channels set up. Be ready with a solution to maintain positive relationships.
  4. Key Dates: Take note of all key dates as they become available. Pay attention to final payouts and managing outstanding funds.

Alternative: Using GivePanel’s JustGiving Integration

While change is daunting, it offers opportunities. GivePanel’s integration with JustGiving presents a major opportunity.

Our integration lets non-profits fundraise and run Challenge events without Meta’s fundraising tools. With this feature, non-profits can:

You can learn more about this integration in our blog.

How GivePanel Is Supporting You

If this update affects your non-profit, we commit to supporting you. We actively explore alternative solutions. This ensures $\text{EEA}$ non-profits continue to grow their fundraising with us. Our team will continue to liaise with Meta and update you.

If you have questions, reach out to su*****@*******el.com. Our Support, Product, and Engineering teams will work closely with customers. We ensure a smooth transition. We also prioritize app developments for excellent service continuity.

Please note: If you are a GivePanel customer, your Account Manager will contact you shortly if this update directly impacts your account.

GivePanel Partners

We partner with incredible social fundraising experts. Here is how our partners support you:

Get In Touch

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