Your fundraisers are everywhere—Facebook, Instagram, TikTok—so managing them can feel overwhelming. That’s why we’ve introduced our new GoFundMe integration, giving you the flexibility to meet supporters where they are while managing everything in GivePanel.
In this blog, we’ll take you through everything you need to know about our latest feature, from why we’ve partnered with GoFundMe to the key benefits it offers and how it works. We’ve also added answers to some of your frequently asked questions so let’s dive in!
Why GoFundMe?
GoFundMe is a trusted online fundraising leader with a massive global reach. It has become synonymous with community support and generosity, and with over $30 billion raised globally, it’s a trusted platform that people turn to for a wide range of causes. Here’s why GoFundMe stands out:
- High visibility: With 96% brand recognition in the U.S., GoFundMe is a name that resonates widely. Its strong presence in the media and global reach make it an ideal platform for your peer-to-peer fundraising campaigns.
- User-friendly setup: Fundraising on GoFundMe is quick and easy, taking under a minute to set up a campaign (and even quicker with GivePanel’s 1-Click Fundraiser!). This simplicity helps fundraisers get started with minimal hassle.
- Trusted security: GoFundMe employs a combination of AI and human checks to ensure the legitimacy of campaigns, providing peace of mind for both donors and fundraisers. Combined with GivePanel’s Cyber Essentials and ISO 27001 certification, your fundraising is guaranteed to be in a safe pair of hands.
By integrating it into GivePanel, we’re opening up new possibilities for nonprofits to go beyond Facebook and connect with supporters on Instagram, TikTok, and beyond.
This integration also gives you a strong alternative for running campaigns—especially now that some native Meta tools aren’t accessible in certain regions. With GoFundMe, you can tap into fresh audiences and continue running social-first campaigns without disruption.
The key benefits
Our integration with GoFundMe is designed to incorporate GoFundMe data into the GivePanel platform, enhancing your ability to manage and track fundraising efforts. Here’s why this matters:
- Reach new supporters on new channels: Facebook is still a core channel for many nonprofits, but you may be missing out on opportunities to connect with a younger demographic of supporters who are increasingly active on platforms like Instagram and TikTok. By using our new integration, you can test fundraising asks, expand your reach, and lessen your reliance on one channel.
- One-click fundraiser activation: Get your supporters fundraising faster on GoFundMe by using GivePanel’s 1-Click Fundraiser Activation. It’s proven to achieve over 70% conversion from registrations to active fundraisers and a lower cost per Active Fundraiser. Plus, you’ll also receive 100% of supporter contact data meaning the fundraising doesn’t have to stop when the campaign does.
- Personalized engagement: Keep your fundraisers motivated and connected with automated emails sent directly from the GivePanel app using our easy email journeys tool. Whether they’ve just signed up, reached a milestone, or need a boost, these tailored messages ensure every fundraiser feels supported, increasing their chances of success and enhancing their connection to your cause. with dynamic merge tags for that extra personal touch.
- Simplify campaign management: Data gets confusing when it’s spread out across multiple platforms and spreadsheets. With real-time tracking of your fundraiser and donation data, you can stay on top of everything in one place. Combine your GoFundMe data with JustGiving, Facebook, and Instagram to get a clearer picture of your fundraising activity and a holistic view of your campaigns.
How it works
With our GoFundMe integration, you’ll have everything you need to bridge the gap between your supporters and their fundraising efforts on GoFundMe’s platform. Here’s a quick look at how you can start leveraging the GoFundMe integration:
- Dashboard updates: View all GoFundMe data alongside your other fundraising metrics in the GivePanel dashboard.
- Easy data import: Import GoFundMe data with ease. The ‘Add New Data’ feature now includes GoFundMe as an option, allowing you to bring in data quickly and efficiently.
- Automated email journeys: Increase campaign engagement through automated email journeys tailored for social fundraising that can be personalized to your supporter.
- Detailed contact records: GoFundMe activity will be visible in contact records, including fundraisers and donations, with clear icons and filters to streamline your data management.
- Fundraisers and donations: GoFundMe fundraisers and donations will be prominently displayed in their respective sections, with added filters for easy navigation.
- Campaign management: All GoFundMe data will be integrated into the Campaign Dashboard, including filters and metrics to help you track performance effectively.
- Form integration: GoFundMe options will be available in the registration forms, making it easy to set up and manage campaigns directly from the GivePanel platform.
Your frequently asked questions
While our GoFundMe integration is straightforward, we know you’ll still have a few questions left unanswered! Check out our frequently asked questions below or read our handy help article to find out more.
Q: Is the GoFundMe integration available to all users?
A: The integration is currently available for nonprofits in the US, Ireland and Australia. We’re working to expand availability to more regions soon!
Q: How does this help if I’m already using Facebook fundraising?
A: GoFundMe expands your options. While Facebook is still a great tool, GoFundMe allows you to reach different audiences and run fundraisers on additional platforms like Instagram and TikTok. Plus, with native Meta tools becoming less accessible in some regions, GoFundMe gives you a flexible alternative for running social-first campaigns.
Q: Will the data from GoFundMe be visible alongside my other fundraising platforms?
A: Yes! GoFundMe data will sync directly into GivePanel, where you can track it alongside data from Facebook, JustGiving, and other platforms. With GivePanel’s GoFundMe integration, you get 100% of your supporters' contact data, allowing you to engage them long after the campaign is over.
What's next for your fundraising?
The launch of our GoFundMe integration is just the beginning of expanding your nonprofit’s fundraising potential. Whether your goal is to reach new audiences across platforms like Instagram and TikTok, simplify the way you manage multiple campaigns, or provide your supporters with more flexible and engaging ways to fundraise, this tool is designed to help you succeed.
With the integration, you can create more meaningful connections with your supporters by offering them familiar, easy-to-use platforms and giving them the freedom to fundraise in ways that resonate with them. Plus, with all your data centralized in GivePanel, you’ll have full visibility over your campaigns, allowing you to track, optimize, and grow your efforts more effectively than ever.
This integration opens up new opportunities for creative campaigns, deeper supporter relationships, and smarter data-driven decisions. So, whether you're planning your next Instagram Challenge or exploring new ways to engage fundraisers, the GoFundMe integration has you covered.
If you're a GivePanel customer and want to get started with our GoFundMe integration, check out this help article and email support@givepanel.com for setup support.
Book a demo
Not a GivePanel customer yet? If you’re curious about how we can help you grow your fundraising and connect with supporters across platforms, book a 30-minute demo with one of our experts. We’ll walk you through everything and suggest a plan of action suited to your nonprofit.
