Our 2025 Virtual Challenge Playbook Is Here
Virtual fundraising keeps evolving. New platforms, changing supporter behavior, and more complex multi-channel campaigns. If you’re still using last year’s strategies, you’re missing opportunities.
That’s why we’ve updated our Virtual Challenge Playbook for 2025.
What’s inside this updated guide?
This updated playbook is packed with expert insights from GivePanel and our partners at Bluestep Solutions, Social AF and the Digital Fundraising Academy. It provides a rigorously tested framework to help you recruit more supporters, build lasting community, and maximize your fundraising revenue.
Six key areas you’ll master
- Build a high-converting funnel: Learn the secrets of the Virtual Challenge funnel designed to guide supporters from initial lead to long-term advocate for your cause. We cover everything from lead generation with Meta Ads to nurturing supporters through effective stewardship.
- Design Challenges that inspire action: Find out what types of challenges work best, from distance-based activities like running and walking to fitness challenges like squats and push-ups. We’ll show you how to strike the perfect balance between achievability and sponsorship-worthiness.
- Master acquisition with Meta Ads: Get expert guidance in partnership with Bluestep Solutions on creating and managing Meta Lead Ads that drive recruitment. You’ll discover best practices for:
- Ad creative and copy
- Targeting strategies
- Budget allocation to ensure strong return on ad spend
- Leverage incentives for maximum impact: Discover the power of incentives like t-shirts and welcome packs to drive registrations and boost engagement from Bluestep Solutions. You’ll get strategies for fulfillment, including how to offer rewards only to active fundraisers to save on costs.
- Master stewardship and build a thriving community: Learn how to turn your supporters into a powerful community with the experts at Social AF. You’ll get tactical advice on:
- Setting up high-engagement Facebook Groups with the correct technical settings
- Deploying a proven content strategy that balances fundraising asks with community-building
- Implementing powerful on-page messaging sequences to personally welcome and celebrate your fundraisers
- Designing automated email journeys that deliver timely, personal communication at every stage
- Monitor, optimize, and wrap up like a pro: Learn which KPIs to track daily to keep your campaign on track. Discover how to make data-driven course corrections when needed. Plus, our guide to off-boarding will help you turn one-time participants into lifelong supporters.
Who this Playbook is for
- Nonprofit leaders and fundraising managers
- Digital marketing and social media teams
- Anyone looking to launch or improve a virtual fundraising program
Ready to get started?
Virtual Challenges are a powerful, platform-driven fundraising engine that allows nonprofits to meet supporters where they are most active. From JustGiving to Facebook and Instagram, and other third-party tools, the opportunities are vast. But with more options comes more complexity.
We’ve distilled years of data and experience into a step-by-step guide that removes the guesswork, helping you build a strategy that works. Download the free playbook today and get the tools and strategies you need to thrive in the dynamic world of virtual fundraising.
Get your copy here – it’s completely free and available immediately.
Want to see how GivePanel can support your virtual fundraising strategy? Book a demo to explore our platform and discover why hundreds of charitable organizations trust us with their campaigns.