While the income they received was very welcome, with limited internal resources they were unable to thank these Fundraisers. Like all nonprofits, they were also disappointed that they did not get contact information to stay connected with these supporters over the long term. At the time, their Facebook page only showed Fundraisers over USD $50, meaning that over 65% of their Fundraisers were not easily visible.
Since 1949, the Mental Health Foundation has been the UK’s leading charity for everyone’s mental health.
With prevention at the heart of what they do, they aim to find and address the sources of mental health problems so that people and communities can thrive.
GivePanel worked with Mental Health Foundation on a three-month pilot. We created a message engagement strategy for Mental Health Foundation’s Facebook Fundraisers that not only thanked them all but also asked them for contact details.
With our engagement team, we then set about messaging every Fundraiser on behalf of Mental Health Foundation. We conducted a number of A/B tests using the GivePanel platform to increase the response rate and used the dashboard to track everything and report back to Mental Health Foundation on the key metrics.
With GivePanel you can run virtual events and challenges entirely on Facebook and manage all your data with ease. Our Facebook Group event registration forms sync with Facebook transaction data so that you have all your data in one place. Our fundraiser engagement and messages tools mean that you can give Facebook fundraisers the experience they deserve resulting in more contact details collected and funds raised.
GivePanel gives you the analytics and reports you need to track campaigns and enables you to build custom imports for your CRM. All of this saves significant staff time, allowing you to focus on what matters – fundraising!
As well as our online platform, GivePanel offers a range of consultancy and outsourcing services for nonprofits to help them get to the next level with Facebook fundraising.
We’re at the cutting edge of Facebook Fundraising and are always finding new ways to support nonprofits to hit their fundraising goals. Sign up to our monthly newsletter for the latest updates.