How Teenage Cancer Trust brought learnings from their previous challenges into this one to raise over £1.8 million

A Facebook Challenge is a virtual event that runs solely on Facebook and leverages the power of social networking through ads, groups and fundraisers. This means: 

• Lower acquisition costs
• More fundraisers
• And a chance to meet supporters where they already are!

By using GivePanel’s Facebook event registration form, Teenage Cancer Trust were able to offer their supporters a seamless journey in the registration process. Seeing all the registrations appearing live in GivePanel also meant the team could anticipate the end-of-day figures, shipping t-shirts quickly which encouraged fundraiser setup and participation in the Challenge.

The GivePanel registration form is optimized for Facebook Challenges with the option of putting the t-shirt selection at the top of the form, improving customer satisfaction and conversion rates.

The ‘mobile first’ designed form included Teenage Cancer Trusts logo and has the look and feel of still being in Facebook, encouraging supporters to fill in the form without delay. Most importantly, the team were able to match supporters’ registration data with Facebook Fundraiser data in GivePanel, saving a huge amount of admin time.

The marketing opt-in on the GivePanel registration form performed very well. Tailored to Teenage Cancer Trusts GDPR requirements, they were able to capture email data for over 14,000 supporters (55%) for further marketing.

With the increase in media spend on this challenge and their past experience, they factored in additional in-house resources to manage timely t-shirt fulfillment, posted on-page messages to every fundraiser via GivePanel, and increased the team managing Facebook group moderation.

And the results speak for themselves!