Your complete peer-to-peer fundraising platform
Born from social challenges, GivePanel has evolved into your complete peer-to-peer fundraising platform. Our platform transforms supporters into active fundraisers across your entire digital ecosystem – from Charity-Owned Events & Virtual Challenges to DIY and Supporter-Led Fundraising, and Third Party Events – with peer-to-peer campaign creation, smart supporter nurturing, and comprehensive reporting that tracks every fundraiser’s impact across all channels.
Charity-Owned Events & Virtual Challenges
Run your flagship charity-owned events with high-converting registration forms, automated email journeys and seamless integrations. Boost participation and fundraising across your virtual or in-person challenges.
DIY and Supporter-Led Fundraising
Streamline year-round DIY fundraising with one-step registration and fundraising page creation that ends manual data work and automates supporter emails. Perfect for “Fundraise your way” programs, awareness campaigns, and in-memory tributes.
Third Party Events
Maximise third-party event fundraising with smart registration forms, automated email journeys and seamless integrations. Streamline charity place management and own place recruitment while capturing valuable supporter data.
Frequently Asked Questions
What is peer-to-peer fundraising?
Peer-to-peer (P2P) fundraising is when supporters raise money on behalf of a charity – by running a marathon, completing a virtual challenge, doing a DIY fundraiser, or taking part in a third-party event – and asking their friends, family, and colleagues to sponsor them. Unlike direct donation campaigns, P2P fundraising puts the charity’s supporters at the centre: each one becomes a fundraiser with their own page, their own network, and their own story to tell. Charities benefit from reaching audiences they couldn’t reach themselves, at a scale that paid advertising alone rarely achieves.
What’s the difference between a charity-owned event, DIY fundraising, and a third-party event?
These are the three main types of peer-to-peer fundraising, and they work quite differently. A charity-owned event is one your organisation runs – a virtual challenge, a step challenge, a cold water dip – where you control the format, the registration, and the fundraising timeline. DIY and Supporter-Led Fundraising is open-ended: supporters choose their own challenge (a birthday fundraiser, a personal running goal, a memory walk) and fundraise in their own way, year-round. Third-party events are events that already exist – marathons, obstacle courses, mass participation events – where your supporters take part independently and raise money in your name. GivePanel supports all three.
What technology do charities need to run peer-to-peer fundraising campaigns?
At a minimum, you need a way to capture supporter registrations, a way to connect those registrations to a fundraising page on a platform like JustGiving or Facebook, and a way to communicate with supporters throughout the campaign. Most charities start with a combination of tools – a form builder, a CRM, email marketing software – and spend significant time reconciling data between them manually. A purpose-built P2P platform like GivePanel brings all of these together: registration, fundraising page creation, automated stewardship, and reporting in one place, so your team isn’t managing a patchwork of systems.
What types of fundraising does GivePanel support?
GivePanel covers your entire peer-to-peer fundraising strategy across three product areas. Charity-Owned Events and Virtual Challenges – your flagship events, step challenges, and virtual fundraising campaigns. DIY and Supporter-Led Fundraising – year-round, always-on fundraising where supporters choose their own challenge. Third-Party Events – via GivePanel Events x JustGiving, which connects your entire event journey from ticket purchase to fundraising page creation. All three share the same core infrastructure: high converting registration forms, automated email journeys, and unified reporting.
Can I use GivePanel for both a flagship event and a year-round DIY programme?
Yes. GivePanel is built for organisations running multiple fundraising types simultaneously. Your flagship events, year-round DIY programme, and third-party event recruitment can all run through GivePanel – with separate campaigns for each, but all your data in one place. Many GivePanel customers run all three product areas across the same account.
Is GivePanel suitable for smaller charities, or is it designed for larger organisations?
GivePanel works across a wide range of organisation sizes – from large national charities running multi-platform campaigns to smaller specialist organisations running their first virtual challenge. The platform is designed to reduce manual work regardless of team size, which makes it particularly valuable for smaller teams who can’t afford to spend hours on data reconciliation. See why 400+ charitable organisations choose GivePanel →
How quickly can a charity get up and running with GivePanel?
For Charity-Owned Events and DIY campaigns, most charities are set up and running within a few days of their account being created – the platform is designed to be configured without specialist technical resource. GivePanel Events x JustGiving is more involved given the full event registration and payment setup, but the team works with you through onboarding. Contact GivePanel to discuss timelines for your specific situation.
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