New GivePanel Feature: In-Memory Facebook Fundraisers
Over recent years, we have seen an increase in fundraisers set up in someone’s memory. This acts as a tribute to them. Simultaneously, it helps others affected by raising funds for charitable causes.
Our $\text{2020}$ Facebook Fundraising Benchmarks Report showed major growth. Specifically, average amounts raised increased for all activities between 2019 and 2020. However, in-memory and tribute fundraising saw the biggest jump. The mean average increased by nearly $84\%$, rising from $\text{\$400}$ USD in 2019 to $\text{\$735}$ USD in 2020.
Furthermore, in-memory and tribute fundraisers raised the highest mean average and median monetary value when combining data from all charities in 2019 and 2020.
Source: GivePanel 2020 Facebook Fundraising Benchmarks Report
In-memory/tribute fundraising is incredibly powerful on Facebook. This is because people are already connected to friends and family there. If a charity does not activate Facebook Giving Tools, they may miss out on this income. People cannot set up a fundraiser on Facebook if the charity is not present.
To help non-profits take a Facebook-first approach, we are excited to announce a new feature. We are developing a brand new In-Memory feature within the GivePanel app. This will be the first time people can easily set up dedicated In-Memory fundraisers on Facebook.
✨ Key Features of GivePanel In-Memory
The GivePanel In-Memory feature uses the same reliable creation process as our Custom Facebook Fundraisers.
Key features include:
- Customisable Fundraisers: Supporters receive fully customisable Facebook fundraisers.
- Flexible Titling: Options let users title pages as “In Memory of,” “In Tribute of,” or “In Honour of” based on their preference.
- Extended Duration: Fundraisers can set an end date for up to $\mathbf{3}$ years.
- Creation Link: Non-profits get an In-Memory Facebook Fundraiser Creation Link. They can use this on their website, email, and social media campaigns.
- Book of Remembrance: A Book of Remembrance function lets fundraisers capture messages to the loved ones of the deceased. This helps commemorate their life.
- Event Reporting: Dedicated In-Memory event reporting is available within GivePanel.
📞 How to Get Involved
We are currently trialling this new feature with a small number of our non-profit customers. We plan to roll this out further in the coming months.
If you would like to find out more about GivePanel In-Memory and its benefits, get in touch today. Contact your dedicated Customer Success Manager or reach out via email.
Related Resources & Contact
- Contact Customer Success:
su*****@*******el.com - 2020 Facebook Fundraising Benchmarks Report: https://f.hubspotusercontent00.net/hubfs/8395451/GivePanel%20Facebook%20Fundraising%20Benchmark%20Reports%202020.pdf
- Book a Demo: https://givepanel.com/demo/