Blog       Our Top Takeaways from the 2020 Facebook Fundraising Benchmarks Report

Our Top Takeaways from the 2020 Facebook Fundraising Benchmarks Report

The 2020 Facebook Fundraising Benchmarks Report takes an in-depth look at Facebook fundraisers from over 150 GivePanel charities across the UK, Ireland and the USA. But how can you use this wealth of data to drive your own fundraising forward? 

By watching this webinar and downloading the report! Watch the deep dive below to learn from Nick Burne, GivePanel founder and CEO, and Matt Smith, Lead Consultant at THINK Consulting, as they discuss the most actionable takeaways from the report. 

In a hurry? Scroll to the bottom and download your copy of the 2020 Facebook Fundraising Benchmarks Report! 

In our 2020 Deep Dive, Nick and Matt explore the major trends highlighted in the Facebook Fundraising Benchmarks Report and look at the different types of Fundraisers and Facebook fundraising across 2019 and 2020.

So what do we cover? The report itself focuses on the insights learned from studying the following fundraising activities that take place on Facebook: 

  • Facebook Birthday fundraisers 
  • Non-birthday / virtual event fundraisers (Facebook Challenges)
  • In-memory and tribute fundraisers 
  • Donate button posts

How does your nonprofit compare? Make sure to consider what opportunities you might have to boost your social fundraising strategy and connect with those all-important fundraisers on social media. Check out our success stories to get the ball rolling in your own organization and see what other charities are up to! 

And if you're yet to dip your toe into Facebook's fundraising waters, our advice is simple: turn on the tap, get to grips with the data, develop a supporter journey for Facebook fundraisers, drive more Facebook fundraisers by piloting a Facebook challenge and keep investing in social channels. It's easier than it sounds - we promise!

Not a GivePanel customer yet? Get in touch with one of our Facebook fundraising experts today for a 30-minute demo to find out how we can support your nonprofit supercharge your social fundraising strategy.


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