How Teenage Cancer Trust brought learnings from their previous challenges into this one to raise over £1.8 million

Teenage Cancer Trust held two very successful Facebook Challenges in 2020 and were looking to use all their learnings for thier 2800 Squats in February Challenge.

Key results

Driving impact, making a difference

Teenage Cancer Trust realized in order to increase registrations and fundraisers they needed to make the journey as frictionless as possible for the team to deliver a great experience to their supporters.

With the Facebook Group growing by 1,000 members per day, the team needed to concentrate on two areas: t-shirt fulfillment and giving each group member the best stewardship possible.

They needed to have immediate access to these registrations to fulfill those orders quickly.

Set the scene

Who is Teenage Cancer Trust?

Every day, seven young people aged 13-24 hear the words “you have cancer”. They will each need specialized nursing care and support to get them through it. Teenage Cancer Trust is the only UK charity dedicated to meeting this vital need – so no young person faces cancer alone.

The challenge

2800 Squats in February

A Facebook Challenge is a virtual event that runs solely on Facebook and leverages the power of social networking through ads, groups and fundraisers. This means: 

• Lower acquisition costs
• More fundraisers
• And a chance to meet supporters where they already are!

Teenage Cancer Trust used GivePanel’s Facebook event registration form. This offered supporters a seamless registration journey. Seeing all registrations appear live in GivePanel provided the team with a huge advantage. They could anticipate end-of-day figures and ship T-shirts quickly. Ultimately, this encouraged faster fundraiser setup and participation in the Challenge.

The GivePanel registration form is optimized for Facebook Challenges. It allows placing the T-shirt selection at the top of the form. This improves customer satisfaction and boosts conversion rates. The “mobile first” designed form included the charity’s logo. It maintained the look and feel of staying within Facebook. Consequently, this encouraged supporters to complete the form without delay. Most importantly, the team matched supporters’ registration data with Facebook Fundraiser data in GivePanel. This saved a huge amount of admin time.

The marketing opt-in on the form performed very well. It was tailored to the charity’s $\text{GDPR}$ requirements. They captured email data for over 14,000 supporters ($55\%$) for further marketing.

With increased media spend on this Challenge, they factored in extra resources. They managed timely T-shirt fulfillment. They posted on-page messages to every fundraiser via GivePanel. Finally, they increased the team managing Facebook group moderation.

And the results speak for themselves!

The GivePanel difference

Meeting supporters where they are

With‭ ‬GivePanel‭ ‬you can run virtual events and challenges entirely on Facebook and manage all of your data with ease‭. ‬Our Facebook Group event registration forms sync with Facebook transaction data so that you have all your data in one place‭. ‬Our fundraiser engagement and messages tools mean that you can give Facebook fundraisers the experience they deserve resulting in more contact details collected and funds raised‭.‬

GivePanel‭ ‬gives you the analytics and reports you need to track campaigns and enables you to build custom imports for your CRM‭. ‬All of this saves significant staff time‭, ‬allowing you to focus on what matters‭ ‬‮–‬‭ ‬fundraising‭!

Final thoughts

Top tips from GivePanel

• Ensure you adequately resource your team or outsource additional help for t-shirt fulfillment during a Facebook Challenge – believe us when we say, it’s a biggie!
• If you’re a GivePanel customer, take advantage of our Improved Registration Forms with 1-Click Fundraiser Activation to make the journey for your supporters even easier.
• Give each supporter the best possible journey by following GivePanel best practices of on-page messaging, comment messaging, and group engagement. Speak to a member of our team to find out more!