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Blog Header Image - New GivePanel Feature: Improved Registration Forms with 1-Click Fundraiser Activation

Mike Morris
July 14, 2022

New GivePanel Feature: Improved Registration Forms with 1-Click Fundraiser Activation

Facebook fundraising, especially through Facebook Challenges, is growing fast. Costs are rising, however, and non-profits must spend more time and money to maintain a high Return on Investment (ROI). We know supporters have less money to give. Therefore, we need to streamline and optimize the Challenge model to ensure long-term success. GivePanel commits to helping our charity customers. We meet supporters on social media, increase social fundraising ROI, and drive innovation.

Enter our newest feature: 1-Click Fundraiser Activation.

🚀 1-Click Fundraiser Activation: The Key Metrics

The simplified registration and fundraiser activation form for your Challenge supporters enables non-profits to achieve better results with less friction.

First, let’s hit you with some headlines:

In short, this feature helps non-profits convert more registrations to fundraisers, capture more data, better segment data for effective stewardship, reduce costs, and save time. More Facebook fundraisers—less hassle.

The GivePanel Difference

20%+ Increase in Fundraisers Created

Using the new Registration Forms with 1-Click Fundraiser Activation, Facebook Challenge participants can create their Facebook fundraiser instantly with just one click.

Charity customers using this feature have seen an average increase of $20\%$ in Facebook fundraisers created. Their overall creation rate is an impressive $70\%–80\%$. Crucially, this is a $\mathbf{40\%}$ increase against existing GivePanel benchmarks! This means more Active Fundraisers and ultimately more dollars raised for your cause.

Get 100% of Fundraiser Contact Data

Fundraising Teams consistently want more data and time. The new Forms give you $100\%$ (and we mean $100\%$) of your supporter’s contact data. All registration data matches directly with Facebook fundraisers. There are no more spreadsheets, VLOOKUPs, or headaches. Save time and hassle, and build better, richer data for your CRM.

Lower Cost-per-Active Fundraiser (CPAF)

Increasing the conversion rate of registrations to fundraisers brings down the overall CPAF for your Challenges. For example, increasing the conversion rate by $20\%$ is a direct $\mathbf{20\%}$ reduction in CPAF. Therefore, your Ad spend budget goes further, helping you scale your campaign more efficiently.

Improved ROI for Your Facebook Challenge

Thanks to our $100\%$ matching rate, you save costs. You only send fundraising packs and incentives to participants who are matched to an active fundraising page. You no longer must send a pack out to everyone who registers. However, you still capture registration data, allowing you to target those potential supporters later. This could save thousands of dollars in Challenge costs for your charity!

A Trusted and Tested Method

We know how important it is to partner with a reliable organization for Facebook fundraising. You need a safe pair of hands.

Over the last $\text{2–3}$ months, we have A/B tested, rebuilt, tested, and rebuilt again. We did this in partnership with $\mathbf{20}$ non-profit organizations globally. This commitment ensures we deliver truly optimized Registration Forms with 1-Click Fundraiser Activation. Rest assured, you will see results with GivePanel.

➡️ Get Started Today

If you are already a GivePanel customer, great news! This feature is available to you as part of your existing GivePanel license, at no additional cost. Just get in touch with your Customer Success Manager or email us at su*****@*******el.com to get the feature switched on in your account.

Not yet with GivePanel? Where have you been! Our Facebook fundraising specialists are on hand to show you how you can supercharge your social fundraising efforts with GivePanel. Just book a $\mathbf{30}$-minute demo or come along to our next Wednesday Walkthrough.

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