Having recognized the fundraising opportunities from increased birthday fundraising and Facebook Challenges, the WWF-UK team were keen to continue their previous year’s success with Facebook fundraising.
Their second 100 Miles in March Facebook Challenge resulted in over £200,000 being raised and over 1,700 new supporters added to their mailing list.
WWF is the world’s leading independent conservation organization. Their mission is to create a world where people and wildlife can thrive together.
To achieve this, WWF-UK are committed to:
A Facebook Challenge is a virtual event that runs solely on Facebook and leverages the power of social networking through ads, groups and fundraisers. This means:
The WWF-UK team worked with digital agency Get Your Stories Straight to support their latest Facebook Challenge acquisition. Their Challenge format was based on a time of year that supporters could be outside, connecting with nature and with the WWF-UK cause; combining both mission and Challenge.
The Challenge was managed by a team of four, including all group moderation and on-page messaging. To achieve this, fulfilment of incentives was outsourced.
Repeat fundraisers from the previous year’s 100 Miles in March acted like Challenge Champions as they knew what to expect. They provided warm and engaging content and supported other fundraisers.
To ensure consistency across all messaging, the team used a FAQ document that they had developed from previous Challenge learnings.
GivePanel is designed to help you raise more, engage supporters and manage Facebook Challenges all in one place. When running the 100 Miles in March Challenge, WWF-UK found GivePanel most useful for:
When first planning your Facebook Challenge, make sure you consider your team’s time and how you can resource the Challenge properly. Getting support with your Facebook ads, incentive fulfillment or messaging strategy could help alleviate some of the time required to run the Challenge.
Whether it’s a global pandemic or the cost of living, external factors continually impact the nonprofit sector, so it’s important to keep testing and evolving your offer for your supporters.
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