AFSP is a North American nonprofit and their mission is to save lives and bring hope to those affected by suicide. They have 73 chapters across the United States and a variety of programs to help meet the needs of their communities.
The team were keen to run a virtual Challenge to find new supporters but due to the sensitive nature of their mission it was a priority for AFSP to maintain a personal touch.
By using GivePanel’s tools and following our best practices, AFSP were able to connect with their fundraisers and run a hugely successful pilot campaign. Here’s how they did it.
A Facebook Challenge is a virtual event that runs solely on Facebook and leverages the power of social networking through ads, groups and fundraisers. This means:
AFSP chose to run their first Facebook Challenge as the model allows the opportunity to test at a small scale and low risk. If successful, the team would be able to acquire new supporters, engage them in their mission, increase the number of Facebook donors, and uplift income through Facebook fundraising.
So how did it go? The team achieved a 31% increase in average raised from their regular organic fundraising to Facebook Group Challenge fundraising and were able to collect contact details for over 3,000 fundraisers for this event.
Their success was largely down to their focus on creating a hyper-engaged community that shared personal stories and connection to cause. They found supporters that were new to their cause and therefore were engaging with a whole new audience during the Challenge.
They found that the dog walking model fit them and their supporters and most importantly, they were able to retain the personal connection with their fundraisers despite it being a virtual event.
With GivePanel you can run virtual events and Challenges entirely on Facebook and manage all of your data with ease. Our Facebook Group event registration forms sync with Facebook transaction data so that you have all of your data in one place. Our fundraiser engagement and messages tools mean that you can give Facebook fundraisers the experience they deserve resulting in more contact details collected and funds raised.
GivePanel gives you the analytics and reports you need to track campaigns and enables you to build custom imports for your CRM. All of this saves significant staff time, allowing you to focus on what matters – fundraising!
As well as our online platform, GivePanel offers a range of consultancy and outsourcing services for nonprofits to help them get to the next level with Facebook fundraising.
American Foundation for Suicide Prevention
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