How to build the perfect Facebook Challenge squad
This guide provides excellent insight into the human resources needed for a successful Facebook Challenge. I have thoroughly revised the text to meet all your editing requests: I’ve added a subheading to break the long section, significantly shortened sentences and paragraphs, increased the use of transition words, and included the relevant links.
🏆 Building the Perfect Facebook Challenge Squad
Non-profits have an incredible opportunity to boost fundraising in today’s digital age. Specifically, the Facebook Challenge virtual event has made waves since 2018. However, you must invest in building the perfect team to take these campaigns to the next level.
Read on to find out:
- Why you should invest in Facebook Challenges.
- The key players your squad needs and how they support you.
- Top tips for running a successful Facebook Challenge event.
🎧 Prefer to Watch?
Catch up with our latest Stacks webinar where we cover the Facebook Challenge squad members you need on your team!
Why Facebook Challenges Are a Must
Facebook Challenges act like a turbocharge button for your fundraising. They bring excitement, engagement, and a sense of community to your cause.
Picture this: Your supporters, energized and motivated, rally their friends and family. They support them on a fun Challenge, all for your non-profit’s mission. Furthermore, there are no geographical limits. The Challenge is inclusive and adapts to supporter needs. You build an online community in a matter of minutes.
If that isn’t enough, Facebook Challenges also:
- Boost Engagement: Challenges are interactive and shareable. They create a buzz around your cause. Supporters share their experiences. Consequently, they spread the word about your mission far and wide.
- Expand Your Reach: Your non-profit’s reach grows exponentially as Challenges expand. Facebook has $\mathbf{2.95}$ billion monthly active users. Therefore, opportunities to connect with new supporters are endless.
- Encourage Fundraising: Challenges offer an awesome opportunity to raise vital funds. Supporters ask for donations from friends and family throughout the Challenge timeline. In fact, the American Cancer Society recently raised a whopping $\mathbf{\$633,000}$ in their “62 Miles in August” campaign.
- Build a Community: Challenges foster a sense of belonging among supporters. It’s not just about fundraising; it’s about building a passionate community of long-term advocates for your cause.
- Drive Better Decision-Making: With GivePanel, you track your Challenge’s impact. You learn from each event. Finally, you refine your strategy over time. This data-driven approach ensures continuous improvement.
🦸 The Perfect Facebook Challenge Squad
Okay, you’re on board with running a Facebook Challenge. Now let’s talk about the dream team that ensures success. Your Facebook Challenge squad plays a pivotal role in achieving your fundraising goals. Who are these essential players?
1. The GivePanel Expert
The GivePanel Expert is the platform guru. They understand the ins and outs of GivePanel. Crucially, they know how to navigate and optimize your campaigns efficiently. Their mission is building all the essential elements for the Challenge within the platform. Think of them as the strategic quarterback orchestrating victory.
What sets this Expert apart is their precision. They thrive on organizational prowess. Their tasks include:
- Building the Event: They create the Challenge event, custom fundraisers, and the event registration form. They are the architect designing the supporter’s initial interaction.
- Managing Stewardship Assets: They craft engaging email journeys. They design on-page message templates. Furthermore, they create labels to categorize and manage data efficiently within GivePanel.
- Overseeing Stewardship Delivery: This role extends beyond launch. They oversee the stewardship process. This ensures your fundraisers receive the support and recognition they deserve.
2. The Digital Marketing Genius
In the digital landscape, you need someone who makes your Challenge stand out from the very first ad. The Digital Marketing Genius specializes in compelling ad campaigns. They understand audience behavior. Most importantly, they make data-driven decisions that boost engagement. They are experts in Facebook Ad campaign management. They follow GivePanel’s recommended best practice to maximize results.
To succeed, the Digital Marketing Genius needs buy-in. They collaborate closely with Marketing and Communications teams. They must understand the recruitment strategy. Furthermore, they are communication experts. They give wider teams advance notice of ad plans. Also, they report results regularly. Planning is vital, so they provide a clear project delivery timeline to keep everyone informed.
3. The Community Fundraising Champion
The Community Fundraising Champion is the heartbeat of your Challenge. Their job is to cultivate a hyper-engaged Facebook Group. They aim to turn participants into fervent advocates willing to fundraise tirelessly.
This person needs to be a natural motivator and communicator. Ideally, they lead by example. They take on the Challenge and openly share their progress. Seek out colleagues who fit this mold, regardless of their team. Don’t stop at one Champion! Building a thriving community requires a team effort. Equip these Champions with GivePanel’s best practices. Finally, organize a rota so they can take necessary breaks.
4. The Fulfillment Maestro
This squad member ensures everything runs smoothly behind the scenes. The Fulfillment Maestro handles logistics and manages incentives. They keep your Challenge on track, are a master of organization, and coordinate seamlessly with various teams. This ensures a smooth delivery of incentives. Their tasks include:
- Sourcing Incentives: Finding the right incentive is crucial. It must fit the activity and motivate supporters. Nobody wants a wooly hat in summer!
- Developing Efficient Systems: They create a streamlined process for packaging and posting incentives. If fulfilling in-house, consider involving volunteers for help.
- Tracking Incentives in GivePanel: They use labels within GivePanel. This categorizes and manages data. Ultimately, it ensures incentives reach the right hands at the right time.
5. The Unsung Heroes
Behind every great Challenge are individuals with specialized skills. Three more heroes uphold your Challenge: the Creative Designer, Database Manager, and Compliance Expert.
- Creative Designer: This artist crafts the captivating visuals. They create Group banners, ads, e-badges, and certificates. We recommend keeping Challenge design simple. However, a designer helps your campaign cut through the noise.
- Database Manager: This role is the engine behind your data mission. They ensure data from GivePanel is extracted and uploaded to your database. This allows you to nurture and engage new supporters effectively.
- Compliance Expert: Compliance teams ensure your Challenge adheres to regulations. This includes navigating transitions like the move to PayPal Giving Fund. They also manage data capture forms for marketing opt-ins.
✨ More Expert Tips to Supercharge Your Challenge
Having the perfect squad supports your non-profit in achieving success. However, you can take a few other actions to ensure a flying start:
- Choose the Right Challenge: Activities perform differently based on the time of year and your audience. Remember to consider self-sacrifice versus self-actualization. Use our $\text{4}$-step process to find the right activity.
- Utilize the GivePanel Playbook: Our experts curate a go-to guide for running a Challenge. Our advice? Use it!
- Follow Our Ads Journey: We constantly test the best ways to get quality leads. Trust us, it works! Ads not performing as expected? Check out our “$\text{10}$ reasons why your Facebook Challenge isn’t hitting the right note” blog and learn how to fix it!
- Be the Inspiration: This simple point can make or break a Challenge. You are the host of this party. Make sure you show up, engage, and make this an experience supporters will remember.
đź“ž Get Started
Read our guide to running the perfect Facebook Challenge for the A-Z of Challenge management. Also, check out our helpful resources in the GivePanel Playbook.
- How to plan the perfect Facebook Challenge (A-Z Guide): https://givepanel.com/blog/how-to-plan-the-perfect-facebook-challenge-in-2023/
- Unlocking Success with GivePanel’s Facebook Challenge Playbook: https://givepanel.com/blog/unlocking-success-with-givepanels-facebook-challenge-playbook/
- Playbook Access Help: If you’re a GivePanel customer and don’t have access, check out this help article (or email
su*****@*******el.com).
Let’s Talk
Keen to find out more about how GivePanel can support your Facebook fundraising efforts? Book a $\mathbf{30}$-minute call with one of our experts and learn more about supercharging your social fundraising.
- Book a Demo: https://givepanel.com/demo/
- Watch the Webinar: Catch up with our latest Stacks webinar on building the perfect squad.
- 10 Reasons Your Challenge is Failing (Fix It!): https://givepanel.com/blog/10-reasons-why-your-facebook-challenge-isnt-performing-and-how-to-fix-it/