Unlocking Success with GivePanel’s Facebook Challenge Playbook
If you want to supercharge your social fundraising efforts, you’re in the right place. We focus on Facebook Challenge virtual events.
The GivePanel Facebook Challenge Playbook is a comprehensive guide. It helps you navigate the world of virtual fundraising. Furthermore, it is an interactive resource, exclusively for GivePanel non-profit customers. Whether you’re a seasoned pro or just starting out, our Playbook is essential. It helps you run successful Facebook Challenges. Ultimately, these challenges drive both impact and funds for your cause.
In this blog, we’ll dive into the Playbook’s contents. We’ll cover why you should use it and how to get access. Finally, we’ll review other benefits you get as a valued GivePanel customer. Let’s get started!
What is a Facebook Challenge?
Before we delve into the good stuff, let’s define a Facebook Challenge.
Facebook Challenges are innovative fundraising campaigns. They harness social media’s power to engage supporters. Consequently, they raise funds and spread awareness for your cause. These Challenges are simple and effective. You can deliver them fully in-house. This is a great option if you don’t have the budget for agency fees.
A Facebook Challenge simplifies online fundraising. It leverages various Facebook features. Specifically, it creates a virtual event. Participants sign up, engage with an online community, and fundraise. Best of all, everything happens within the Facebook platform. This ensures a seamless experience.
The Six Key Elements
Here’s how the challenge process works in action:
Concept Development: Your team must create a strong Challenge idea. For example, “Walk 100 Miles in May.” Our global data shows your concept determines your success. Be clear on your total addressable market. Also, give the challenge a unique visual identity. In other words, stand out! Don’t get lost among other Facebook Challenges. You will need to create some creative assets. Therefore, head to Canva for a guide on size specifications for a Facebook banner.
Free Incentives: Offer a free incentive, like a t-shirt. This attracts participants and encourages registrations. Try to match the incentive to your concept. For example, plan a skipping Challenge like the Stroke Association. You probably want to hand out free skipping ropes! Why free? Our data shows that registration forms offering a free incentive have 46% higher conversion to fundraising pages than gated incentives.
Facebook Lead Ads: Set up your lead form ads on Facebook. This promotes your Challenge and gets initial sign-ups. Using GivePanel, you can power up your Facebook Ads Manager. You can then show conversions to fundraisers and the cost per fundraiser.
Join the Community: Participants join a Facebook Group after signing up. Here is where the community encourages them to complete the Challenge. They are motivated by other members. Your team also gives updates on the Challenge progress.
Fundraising Page Setup: Once in the Group, supporters set up a Fundraiser. They also register for their free incentive. Everything takes place inside Facebook. This encourages high activation and conversion rates. Furthermore, Facebook includes built-in prompts. These help supporters share their pages with family and friends. This makes peer-to-peer fundraising easier.
GivePanel Monitoring: Throughout this process, you use the GivePanel app. You can track the Challenge progress. You can also build 1-Click registration forms. Finally, you can steward supporters across multiple channels like email and SMS.
This provides a glimpse into the Challenge’s effectiveness. It helps you reach new audiences and raise vital funds. The best part is, our free Playbook equips you with all the necessary tools and knowledge to run these Challenges yourself.
What is the GivePanel Facebook Challenge Playbook?
The Facebook Challenge Playbook is your ultimate guidebook. Consider it your virtual mentor for conquering the world of fundraising Challenges. It offers step-by-step guidance on all stages. This includes planning, executing, optimizing, and measuring Challenge success. Ultimately, the goal is to empower you. You take control of your fundraising initiatives without needing a huge budget.
The Playbook consists of six core chapters:
Introduction to Facebook Challenges: This chapter explains exactly what a Facebook Challenge is. You learn about the supporter funnel and determine the best Challenge type for your organization.
Planning a Facebook Challenge: Learn what a Challenge timeline looks like. You’ll determine necessary team resources. Also, find out how to project revenue with your allocated budget.
Creating a Hyper-Engaged Community: Explore why the Facebook Group is crucial to any Challenge. Learn how to manage it during the event. In addition, get top tips for crafting engaging content.
Acquisition for your Facebook Challenge using Facebook Ads: Nailing recruitment is crucial. Find out which audiences you should target. You also learn how to set up an ad campaign. Finally, learn how to optimize and monitor these ads as you go.
Monitoring and Reporting: Don’t worry if your Challenge underperforms! This chapter supports you in making necessary course corrections. It also details what to look at when reporting the final results.
Logistics and Getting Ready for Launch: Finally, we provide super simple, step-by-step instructions. This covers setting up all Challenge elements. These elements include your Facebook account, GivePanel account, Facebook Group, and incentive fulfillment.
Why You Should Use This Dynamic Resource
Whether you’re new to Challenges or running a large program, use our Playbook for your prep every time.
This is because our playbook is a dynamic hub of knowledge. It constantly evolves with the changing digital landscape. Refer to it with every new Challenge you launch. This ensures you are armed with the latest strategies and insights. The Playbook covers everything from regional variations to using ROI calculators.
Furthermore, don’t just take our word for it! Irish Heart Foundation saw improved performance after using the playbook in 2022. In addition, one of our Australian customers shared praise after setting up their Facebook ads:
“It was very helpful, because I liked the way that it separated the message so we could test [aspects of] cause and focus. We then brought that into our ads for community fundraising. So [we had] good learnings from previous campaigns.”
Accessing the Playbook and Customer Benefits
Is the Playbook Free?
Absolutely! We believe in democratizing fundraising success. We want to help all non-profits achieve their goals. Therefore, access to GivePanel’s Facebook Challenges Playbook is open to all customers at no additional cost.
Even better, we don’t limit your seats. Many charities use staff from various teams to run a Challenge. In short, as many colleagues as you want can access the Playbook for free. They can all benefit from the expert advice! What’s not to love about that?
How to Get Access
Accessing the Playbook is simple. You only need to be an existing GivePanel customer. Complete a short form with your name, email, and non-profit organization. Our Support team will grant you access promptly. You’ll be ready to start planning!
Existing customers, get the Playbook here: https://givepanel.com/virtual-challenge-playbook/
Not yet a GivePanel customer? Book a call with one of our team today. Find out how GivePanel can support your social fundraising efforts.
More Customer Support You Receive
We want to empower you to succeed with Facebook Challenges. However, we know extra help is sometimes appreciated. Therefore, our customer support extends far beyond the Playbook:
Personalized Guidance: You get a dedicated Customer Success Manager. This expert is your trusted point of contact. They provide setup and ongoing strategic support. They ensure your GivePanel journey is successful.
Comprehensive Knowledge Base: Our extensive Knowledge Base stands ready. It contains guides and tutorials. This helps you harness GivePanel’s full potential quickly.
Industry Expertise at Your Fingertips: We embrace collective expertise. You gain access to an elite team of industry experts. They are passionate about propelling your success.
Tailored Customer Webinars: GivePanel Stacks are our dedicated Customer Webinars. They cover diverse, relevant topics. These sessions offer a space for learning and active participation.
Shape the Future: Early Access to New Features: Picture this: you become a pioneer. You have the opportunity to participate in our feature testing phase. Your input helps us continually enhance our offerings.
Related Resources
Book a Demo
https://givepanel.com/demo/
How to plan the perfect Facebook Challenge in 2023
https://givepanel.com/blog/how-to-plan-the-perfect-facebook-challenge-in-2023/
5 reasons why you should continue to invest in a Facebook fundraising strategy
https://givepanel.com/blogs/
The complete guide to Facebook Charitable Giving Tools for non-profits
https://givepanel.com/blog/the-complete-guide-to-facebook-charitable-giving-tools-for-nonprofits/
Quiz: Is your non-profit the right fit for a Facebook Challenge?
https://givepanel.com/blog/is-your-nonprofit-the-right-fit-for-a-facebook-challenge-quiz/