The givepanel blog

Resources, expert advice and best practice to unlock the power of social fundraising for your nonprofit.

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    10 reasons why your Facebook Challenge isn't performing (and how to fix it)
    Picture this: you’ve set up your Facebook Challenge, you have supporters in your Facebook Group and you’re sending out the incentives. But the worst has happened… people aren’t fundraising. It’s the s...
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    Best practice for Facebook Challenge Ad Creatives (and the common pitfalls to avoid!)
    For thousands of people, Facebook Challenges represent a fantastic offer - quick and simple sign-up, flexible participation, huge communities and tons of support. But for nonprofits, they only offer a...
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    3 practical things you can do right now to track your digital fundraising activities
    The longer I spend working in digital (over 20 years now – yikes!), the more I’m reminded that data and measurement are foundational to everything we do. You can have the most creative, inspiring camp...
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    Is optimizing Facebook Ads for lowest cost per lead giving you the best Fundraisers? 
    The standard acquisition strategy is for Facebook Lead Ads to recruit as many people as possible, as cheaply as possible. But are nonprofits sacrificing quality for quantity by focusing too much on th...
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    Why you should prioritize Facebook Ads during the Holiday Season
    It’s the most wonderful time of the year... to shake up your Facebook advertising strategies! Okay, so that might not have quite the same ring to it, but we stand by it – and in this guide, we’re goin...
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    7 reasons Facebook Ad “Power Ups” for Facebook Donate are a game changer for charities
    You may have heard that nonprofits are getting some really cool “power-ups” to the way Facebook Ads work with Facebook Donate. Here’s how Facebook describes it: "Nonprofit organizations who are onboar...
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    Facebook Ads Power-Up for Facebook Donate: Another game-changer in the world of Facebook fundraising
    We are an excitable bunch at GivePanel but even so, this new update from Facebook has got the team even more animated than usual! It’s something as a digital fundraiser I've been asking Facebook for s...
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    How to Link People Directly to Create a Facebook Fundraiser (works for Facebook Ads)
    Wouldn’t it be awesome if you could send people directly to set up a Facebook fundraiser for your nonprofit? Guess what…. You can! And here’s how... There’s a feature on Facebook in your Donations set...
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    Here’s how to raise an easy €1000 for your charity at Christmas
    In this post, Adrian shares how your charity can easily raise €1,000 on Facebook for just €100 investment. Adrian O’Flynn is Creative Director at Get Your Stories Straight, an agency based in Dublin w...
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    How to target Facebook Ads to potential Birthday Fundraisers
    For many of our GivePanel customers, Birthday fundraisers generate over 90% of their income from Facebook, so an obvious question is: “How do I get more people to set up a Birthday Fundraiser for us?”...
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    Case study: How one charity increased birthday fundraising income by 400% with Facebook Ads
    Sands is the stillbirth and neonatal death charity. They operate throughout the UK and support anyone who has been affected by the death of a baby, working to improve the care bereaved parents receive...
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    How to use the Facebook Donate button in a Facebook Ad
    So, you want to put some more juice behind Facebook Donate with paid ads? In this short 6 minute video, Nick Burne takes you through how to supercharge an organic Facebook page post that has the Faceb...
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