The givepanel blog

Resources, expert advice and best practice to unlock the power of social fundraising for your nonprofit.

    tips and tricks
    How Canteen raised over $1 million from Facebook Challenges by creating a hyper-engaged community
    As one of the first GivePanel customers to run a Facebook Challenge in Australia, Canteen has seen huge success with Facebook fundraising, raising over $1 million for their cause in the last two years...
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    A guide to incentives for Facebook Challenges
    If you’ve run a Facebook Challenge or two over recent years, you’ll know how important incentives and welcome packs are for a successful campaign. Here’s a few reasons why: They are a great lead magne...
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    How to increase your Facebook organic reach in 6 easy steps
    Times are tough, competition is rife, and budgets are being squeezed tighter than ever, so now is a great time to look at bringing it back to basics and focusing on organic content that doesn’t cost a...
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    A complete list of Facebook image and video specifications
    Capturing your audience’s attention with high-quality, impactful imagery and engaging video content on social media is a must for any nonprofit. When explaining what impact potential donors could make...
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    5 considerations for your nonprofit’s Instagram fundraising strategy
    I was recently invited to take part in a fireside chat with the Instagram Product Marketing Director for EMEA, Kira Wong O’Connor, at the Meta Nonprofit Education Conference to discuss the topic of In...
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    How to incorporate Facebook Fundraising into your Giving Tuesday Campaigns
    Giving Tuesday is a day we talk about every year, but why? Well, for starters, $2.7 billion was raised in the United States on Giving Tuesday last year. And good news, this was a 9% increase from 2020...
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    Best practice for Facebook Challenge Ad Creatives (and the common pitfalls to avoid!)
    For thousands of people, Facebook Challenges represent a fantastic offer - quick and simple sign-up, flexible participation, huge communities and tons of support. But for nonprofits, they only offer a...
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    How to think about your nonprofit's digital fundraising in tough times
    If you believe what you hear, then 2022 is a bad year to be a nonprofit fundraiser. In the most recent Donor Pulse Report by the UK-based fundraising platform Enthuse, it was found that 78% of those w...
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    The importance of storytelling in peer-to-peer social fundraising
    The art of storytelling is as old as time and has long been how we humans communicate and share information. From drawings on cave walls, parables told by religions, bedtime stories as a child, to ser...
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    How to test with a Facebook Challenge and get results
    2020 and 2021 were truly bumper years for Facebook fundraising (no prizes for guessing why) and many charities saw record fundraising totals from Facebook Challenges held during this time. Following a...
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    Giving Tuesday: How can I maximize my nonprofit's revenue? 
    Last year on Giving Tuesday (you know, that 24 hours that happens the Tuesday after Thanksgiving), nonprofit organizations in the United States raised over $2.47B. Y’all that is B for Billions! While ...
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    How to Link People Directly to Create a Facebook Fundraiser (works for Facebook Ads)
    Wouldn’t it be awesome if you could send people directly to set up a Facebook fundraiser for your nonprofit? Guess what…. You can! And here’s how... There’s a feature on Facebook in your Donations set...
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