Category: Tips and tricks

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A guide to incentives for Facebook Challenges

How do you know what makes a good incentive from a bad one? How do you strike the balance between offering an exciting incentive, and ensuing your Facebook Challenge provides return on investment for your cause? We caught up with Bluestep Solutions for all the best practice tips and advice.

A complete list of Facebook image and video specifications

Capturing your audience’s attention with high-quality, impactful imagery and engaging video content on social media is a must for any nonprofit. However, knowing all of the different specifications and requirements can be a bit of a minefield, especially when you don’t have them all to hand when you need them. Check out our handy guide to Facebook’s latest need-to-know specifications and requirements for organic and ad content.

The importance of storytelling in peer-to-peer social fundraising

Storytelling is one of the most important tools for all fundraising. Stop for a moment and look around your everyday life; you will see we are surrounded by stories. They form our conversations, social media content, our entertainment, and are the main driver for most marketing and advertising regardless of the channel or sector, product, or service.

How to test with a Facebook Challenge and get results

2020 and 2021 were truly bumper years for Facebook fundraising and many charities saw record fundraising totals from Facebook Challenges held during this time, including Pancreatic Cancer UK. But can the results be repeated post-lockdown and what can be done differently?

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