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Resources to unlock the power of Facebook Fundraising

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The importance of storytelling in peer-to-peer social fundraising

Storytelling is one of the most important tools for all fundraising. Stop for a moment and look around your everyday life; you will see we are surrounded by stories. They form our conversations, social media content, our entertainment, and are the main driver for most marketing and advertising regardless of the channel or sector, product, or service.

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