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Resources, expert advice and best practice to unlock the power of social fundraising for your nonprofit.


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    10 reasons why your Facebook Challenge isn't performing (and how to fix it)
    Picture this: you’ve set up your Facebook Challenge, you have supporters in your Facebook Group and you’re sending out the incentives. But the worst has happened… people aren’t fundraising. It’s the s...
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    Best practice for Facebook Challenge Ad Creatives (and the common pitfalls to avoid!)
    For thousands of people, Facebook Challenges represent a fantastic offer - quick and simple sign-up, flexible participation, huge communities and tons of support. But for nonprofits, they only offer a...
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    How Parkinson’s Foundation doubled their fundraising goal with their first Facebook Challenge
    Parkinson’s Foundation's fundraising team were understandably wary about launching their first ever Facebook Challenge. As a small team with limited resources, how would they manage to engage all of t...
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    5 tips to maximize your year-end fundraising on Facebook
    As of last month, there are reportedly over 2.9 billion users on Facebook AND Facebook is one of the only social media platforms that has specific tools centered around fundraising. Seems like somethi...
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    Native Facebook Fundraiser Challenges for nonprofits: what you need to know
    It’s safe to say that Facebook Challenges have been the “rising star” of the peer-to-peer fundraising world over recent years. And it’s not hard to understand why. By harnessing the power of online co...
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    In-Memory Fundraising: How to raise more on Facebook during Awareness Months
    As the summer starts to fade away and the leaves begin to fall, we mark our calendars with special awareness moments, days and months. Whether it’s remembering a child during Child Cancer Awareness Mo...
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    Fundraising for Crisis with $100k+ raised Facebook Challenges
    Peer-to-peer virtual fundraising challenges, or Facebook Challenges, have more often been associated with large, health-related nonprofits. Yet some organizations or those who don’t work in the health...
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    How to think about your nonprofit's digital fundraising in tough times
    If you believe what you hear, then 2022 is a bad year to be a nonprofit fundraiser. In the most recent Donor Pulse Report by the UK-based fundraising platform Enthuse, it was found that 78% of those w...
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    How the Australian Heart Foundation raised over $110,000 with their first Facebook Challenge
    If your organization is new to Facebook fundraising, it can be pretty difficult to sell the dream based on the data that Facebook provides. You might have seen other nonprofits’ incredible success and...
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    New GivePanel Feature: Improved Registration Forms with 1-Click Fundraiser Activation
    No other type of peer-to-peer fundraising is growing as fast as Facebook fundraising; driven specifically by Facebook Challenges. However, costs are rising, organizations need to spend more time and m...
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    Quiz: Is your nonprofit the right fit for a Facebook Challenge?
    Running a Facebook Challenge is a big commitment for any nonprofit, so it’s important to do your research to know if your organization is suited to this type of campaign, and if you have the resources...
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    The importance of storytelling in peer-to-peer social fundraising
    The art of storytelling is as old as time and has long been how we humans communicate and share information. From drawings on cave walls, parables told by religions, bedtime stories as a child, to ser...
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