Unleash the power of Facebook Fundraising

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A guide to incentives for Facebook Challenges

If you’ve run a Facebook Challenge or two over recent years, you’ll know how important incentives and welcome packs are for a successful campaign. Here’s a few reasons why: They are a great lead magne...

How to increase your Facebook organic reach in 6 easy steps

Times are tough, competition is rife, and budgets are being squeezed tighter than ever, so now is a great time to look at bringing it back to basics and focusing on organic content that doesn’t cost a...

Thinking outside the box with Facebook Challenge ideas

If you’re a seasoned veteran of Facebook fundraising, you will likely have already partaken in a Facebook Challenge or two. Your supporters have walked 5km a day, given their glutes a workout with squ...

How to plan the perfect Facebook Challenge in 2023

Like many nonprofit organizations, your charity will likely be planning its fundraising mix for the year ahead and deciding what campaign or activity to include. But, if you're yet to try your hand at...

A complete list of Facebook image and video specifications

Capturing your audience’s attention with high-quality, impactful imagery and engaging video content on social media is a must for any nonprofit. When explaining what impact potential donors could make...

5 considerations for your nonprofit’s Instagram fundraising strategy

I was recently invited to take part in a fireside chat with the Instagram Product Marketing Director for EMEA, Kira Wong O’Connor, at the Meta Nonprofit Education Conference to discuss the topic of In...

How to incorporate Facebook Fundraising into your Giving Tuesday Campaigns

Giving Tuesday is a day we talk about every year, but why? Well, for starters, $2.7 billion was raised in the United States on Giving Tuesday last year. And good news, this was a 9% increase from 2020...

10 reasons why your Facebook Challenge isn't performing (and how to fix it)

Picture this: you’ve set up your Facebook Challenge, you have supporters in your Facebook Group and you’re sending out the incentives. But the worst has happened… people aren’t fundraising. It’s the s...

Best practice for Facebook Challenge Ad Creatives (and the common pitfalls to avoid!)

For thousands of people, Facebook Challenges represent a fantastic offer - quick and simple sign-up, flexible participation, huge communities and tons of support. But for nonprofits, they only offer a...

How Parkinson’s Foundation doubled their fundraising goal with their first Facebook Challenge

Parkinson’s Foundation's fundraising team were understandably wary about launching their first ever Facebook Challenge. As a small team with limited resources, how would they manage to engage all of t...

5 tips to maximize your year-end fundraising on Facebook

As of last month, there are reportedly over 2.9 billion users on Facebook AND Facebook is one of the only social media platforms that has specific tools centered around fundraising. Seems like somethi...

Native Facebook Fundraiser Challenges for nonprofits: what you need to know

It’s safe to say that Facebook Challenges have been the “rising star” of the peer-to-peer fundraising world over recent years. And it’s not hard to understand why. By harnessing the power of online co...